First-time buyers are often regarded as the lifeblood of the residential property market. As new entrants to the housing ladder, they support transaction activity, stimulate market liquidity and create opportunities for existing homeowners to upgrade. However, recent data suggests that first-time buyers have been disproportionately affected by the increasingly challenging economic environment, resulting in a notable decline in their market participation during 2026, reflecting the combined effects of elevated borrowing costs, rising living expenses, heightened uncertainty and weakening affordability. In this piece, we examine internal mortgage application data to assess how first-time buyer activity has evolved relative to the broader market.
You use the information contained on this page (the "Information") at your own risk. First National Bank, a division of FirstRand Bank Limited ("the Bank"), provides no warranties or guarantees, whether express, implied or otherwise, in respect of the Information, its accuracy and/or reliability. Without limitation, the Bank does not warrant that the Information will ensure your compliance with accounting, auditory, financial, legal, business and/or tax requirements or will improve your business' performance. The Information does not constitute advice and should not be used as a substitute for obtaining professional or other advice where necessary. Neither the Bank nor its holding company, subsidiaries or other group companies will be liable to you for any claims, demands, expenses, costs, losses or damages, of whatsoever nature, suffered or incurred by you in respect of your use of the Information.
The Bank is the owner of the copyright in all content on this page. You may not publish, modify or adapt this content in any medium or format without the prior written consent of the Bank.
Estate Agents Survey Property Barometer
Cape Town Sub-Regional House Prices
Cape Town Sub-Regional House Prices
Gauteng Sub-Regional House Prices
Economics weekly 8 December 2023
Economics weekly 10 November 2023
Economics weekly 3 November 2023
Economics weekly 27 October 2023
Economics weekly 20 October 2023
Economics weekly 13 October 2023
Economics Weekly 6 October 2023
Economics Weekly 29 September 2023
Economics Weekly 22 September 2023
Economics Weekly 15 September 2023
Economics Weekly 8 September 2023
Economics Weekly 1 September 2023
Economics Weekly 25 August 2023
Economics Weekly 18 August 2023
Economics Weekly 11 August 2023
Economics Weekly 4 August 2023
Economics Weekly 21 April 2023
Economics Weekly 21 April 2023
Economics Weekly 31 March 2023
Economics Weekly 17 March 2023
Economics Weekly 29 December 2024
Economics weekly 9 December 2024
Economics weekly 22 November 2024
Economics weekly 15 November 2024
Economics weekly 8 November 2024
Economics weekly 1 November 2024
Economics weekly 30 October 2024
Economics weekly 25 October 2024
Economics weekly 18 October 2024
Economics weekly 11 October 2024
Economics weekly 4 October 2024
Economics weekly 27 September 2024
Economics weekly 20 September 2024
Economics weekly 13 September 2024
Economics weekly 6 September 2024
Economics weekly 30 August 2024
Economics weekly 23 August 2024
Economics weekly 16 August 2024
Economics weekly 8 August 2024
Economics weekly 2 August 2024
Economics Weekly 26 April 2024
Economics weekly 19 April 2024
Economics weekly 12 April 2024
Economics weekly 22 March 2024
Economics Weekly 15 March 2024
Economics weekly 23 February 2024
Economics weekly 16 February 2024
Economics weekly 9 February 2024
Economics weekly 2 February 2024
Economics weekly 5 December 2025
Economics weekly 3 December 2025
Economics weekly 28 November 2025
Economics weekly 21 November 2025
Economics weekly 14 November 2025
Economics weekly 7 November 2025
Economics weekly 31 October 2025
Economics weekly 24 October 2025
Economics weekly 17 October 2025
Economics weekly 10 October 2025
Economics weekly 3 October 2025
Economics weekly 26 September 2025
Economics weekly 19 September 2025
Economics weekly 12 September 2025
Economics weekly 5 September 2025
Economics weekly 29 August 2025
Economics weekly 22 August 2025
Economics weekly 15 August 2025
Economics weekly 8 August 2025
Economics weekly 1 August 2025
Economics weekly 25 April 2025
Economics Weekly 11 April 2025
Economics weekly 28 March 2025
Economics weekly 14 March 2025
Economics Weekly 12 March 2025
Economics Weekly 28 February 2025
Economics weekly 21 February 2025
Economics Weekly 14 February 2025
Economics Weekly 7 February 2025
Economics Weekly 28 August 2026
Economics Weekly 22 August 2026
Economics Weekly 14 August 2026
Economics Weekly 7 August 2026
Economics Weekly 24 April 2026
Economics weekly 17 April 2026
Economics weekly 10 April 2026
Economics weekly 27 March 2026
Economics weekly 20 March 2026
Economics weekly 13 March 2026
Economics weekly 27 February 2026
Economics weekly 20 February 2026
Economics weekly 13 February 2026
Economics weekly 6 February 2026
Economics weekly 30 January 2026
Physical address
4 Merchant Place Corner Fredman Drive and Rivonia Road Sandton 2196
Postal address
PO Box 650149 Benmore 2010