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Trade Ideas

Global Trade Idea: Morgan Stanley (MS US) - BUY

 

By Peet Serfontein, Hashmeel Suka

Morgan Stanley is a global financial services firm providing a wide range of investment banking, securities, wealth management and advisory focused investment management services. The company's client base includes large corporations, governments, institutions as well as individuals.

FY22 saw a sharp deterioration in the bottom-line (-23%) on the back of a weaker top-line performance (-10%) and FY23 showed no meaningful improvement. The company has been impacted by generally lower asset and investment flows as well as reduced M&A activity amid broader market weakness.

The company has had a strong start to FY24, with adjusted earnings per share increasing 19% y/y in 1Q24, compared to expectations for a 2% decline. This performance was underpinned by better market conditions in the US and bodes well for growth going forward.

Technically, the stock price is forming a falling wedge pattern in a broader upward trend (refer to the first chart) - a bullish indicator. The pattern initially appears to be bearish (given the downward sloping trendlines) but is in fact indicative of fading downside momentum - which typically precedes a bullish reversal. Should the price breakout above the existing upper trendline, it will serve as strong evidence of an emerging upward trend.

The stock is trading above its 200-day simple moving average of ~$85.30 and we maintain a bullish stance.

Muted upside momentum, according to the MACD indicator as well as sidewards movement of the on-balance volume indicator, is supportive of our bullish view.

Share Information

Share Code MS US
Industry Financial Services
Market Capital (USD) 145 billion
One Year Total Return 3.85%
Return Year-to-Date 1-3.48%
Current Price (USD) 89.14
52 Week High (USD) 95.57
52 Week Low (USD) 69.42
Financial Year End December
The stock price seems to be recovering well following last-week's sell-off. Various technical indicators are guiding for a sustained push toward the upside.

Consensus expectations

(Bloomberg)

FY23 FY24E FY25E FY26E
Headline Earnings per Share (USD) 5.18 6.73 7.50 8.36
Growth (%) 29.92 11.46 11.45
Dividend Per Share (USD) 3.25 3.50 3.67 3.79
Growth (%) 7.82 4.68 3.30
Forward PE (times) 12.81 11.50 10.66
Forward Dividend Yield (%) 3.99 4.15 4.25
The bottom line is expected to recover strongly during FY24 and maintain momentum over the medium term.

Rationale

Technical Analysis:

  • The second chart shows occurrences of the Three Outside Up Japanese candlestick signal, denoted by a reading of one. These signals suggest when a bullish reversal (i.e., the start of an uptrend) might occur, and are seen as a reliable indicator by investors.
  • Additionally, the stock is currently trading in a “markup” phase, during which the price begins to rise consistently (following a period of accumulation). This phase is typically associated with improved investor sentiment and stronger demand, thus providing further bullish support.
  • Our recommended entry range is between $87 and $92 - a drop below this level would indicate a structural change in the trend, giving reason to negate the idea.
  • Our target price is $101, representing upside of ~13% from current levels.
  • Forward calculations of the RSI suggest that the stock will be in overbought territory at ~$115.00, making our profit target realistic.
  • Our proposed time to exit is mid-August 2024, though investors can adjust for either a longer or shorter time horizon, depending on price behaviour.
  • A drop below $84 (downside of ~6% from current levels) would imply weakening technicals. As such, a stop-loss is recommended at this level.
  • We expect moderate volatility going forward and hence suggest a low capital at-risk allocation for this trade. Increase exposure for a break above $92.

Long-term fundamental view:

  • Morgan Stanley operates across three main business segments:
  • Wealth Management, which includes the Asset Management and Transactional Service offerings, generating ~48% of revenue.
  • Institutional Securities, which includes the Equity Sales & Trading as well as the Investment Banking divisions, generating ~42% of revenue.
  • The Investment Management business accounts for the remainder of revenue.
  • The diverse portfolio of products and services has proven to be quite beneficial over the years, while growth potential in assets under administration & management remains particularly favourable.
  • The company displayed a robust performance over 1Q24 with consensus-topping growth in both the top and bottom line. Revenue was up 4.3% y/y to $15.1 billion, while adjusted EPS climbed 18.8% y/y to $2.02, on the back of stronger investment flows as well as higher asset levels and management fees at a more favourable margin. This has contributed to an improved outlook for the business over FY24.
  • We expect improving market conditions to drive a strong recovery in deal-making and M&A activity and this should lead to stronger gains within the Investment Banking division, especially given higher underwriting fees.
  • A more optimal shift in the business mix toward Wealth Management and Investment Management could be beneficial to the company as these typically command higher margins and hence better profitability.
  • Morgan Stanley remains a well-run operation with good company culture (low staff attrition) and a strong focus on the long-term posterity.
  • Some major risks for the company include the loss of market share in Investment Banking as well as lower asset inflows in Wealth and Asset Management (particular during unfavourable market conditions). Additionally, the banking sector is inherently quite competitive.

Share Name and position CVX - Buy (Continue to hold) VVX - Buy (Continue to hold) KHC - Buy (Continue to hold)
Entry 147.89 45.19 37.16
Current 156.28 44.89 36.59
Movement 5.7% -0.7% -1.5%
The price is holding above key support. The stock is testing its 200-day moving average. Fading upside momentum is a concern.

Our profit target is $167, with a stop-loss of $149.60. Exit the position around 28 June 2024
The price is making higher lows and higher highs and thus remains of interest. The stock is testing its 200-day moving average, with our counter-trend strategy remaining intact. Upside momentum has regained strength which is encouraging.

Our profit target is $52, with a trailing stop-loss of $43. Exit the position around 10 July 2024
A price developing a base pattern remains attractive. The stock remains above its 200-day moving average. Emerging upside momentum is supportive.

Our profit target is $43, with a trailing stop-loss of $35. Exit the position around 14 August 2024.

Share Name and position VWO - Buy (Continue to hold) PEP - Buy (Continue to hold) PNW - Buy (Continue to hold)
Entry 41.57 171.44 73.02
Current 40.83 167.50 71.21
Movement -1.8% -2.3% -1.1%
A developing symmetrical triangle remains of interest. The ETF is above the 200-day simple moving average. Fading upside price momentum is a concern.

Our profit target is $48, with a stop-loss of $40.50. Exit the position around 14 June 2024.
Price action above key support remains of interest. The stock remains below its 200-day moving average though we maintain our counter trend strategy. Fading upside momentum is a concern.

Our profit target is $190, with a trailing stop-loss of $166.30. Exit the trade by 26 June 2024.
Price action developing a symmetrical triangle remain remains of interest. The stock remains below its 200-day moving average, and we maintain our counter trend strategy. Fading upside momentum remains a concern.

Our profit target is $81, with a trailing stop-loss of $70. Exit the trade by 5 July 2024.