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Trade Ideas

Global trade idea - Adobe Inc. (ADBE US, ADETNC, ADETNQ)

 

Diversified software company Adobe Inc. develops, markets and provides support for computer software products and technologies. The company offers a line of application software products, type products, and content for creating, distributing, and managing information - including popular platforms such as Adobe Reader, Acrobat, and Creative Cloud

Technically, symmetry in the share price makes for an attractive investment option (see the insert on the main chart). This means that price movements on one side of a certain point or trendline mirror those on the other side (see the black dotted trendline on the main chart as well as the insert).

If a stock previously exhibited symmetrical price movement and is currently approaching a trendline or point of resistance, investors may look for a similar move on the other side of that level if it is broken.

According to the Relative Strength Index (RSI), the stock will be in overbought territory above $445. This makes our profit target of $440 realistic.

We suggest a low at-risk allocation for this trade.

FNB has two ETNs, namely ADETNQ (without currency exposure) and ADETNC (with currency exposure) that be used as a replication instrument for Adobe. These are listed on the JSE and provide indirect exposure to the company.

Share Information

Share code ADBE
Industry Software & Services
Market capatalisation (ZAR) 171.23 billion
One year total return -19.93%
Return year-to-date 10.96%
Current price(ZAR) 373.40
52 weeek high(ZAR) 473.49
52 week low(ZAR) 274.73
Financial year end December
Closing paragraph The share has already captured upside movement year-to-date. Several technical indicators are pointing to renewed upside momentum.
The share is trading at a beta of 1.3, indicating that the share is more volatile than the overall market.

Consensus Expectations (Bloomberg)

FY22 FY23E FY24E FY25E
Headline Earnings per Share (USD) 13.71 15.50 17.58 20.10
Growth (%) 13.06 13.41 14.33
Dividend Per Share (ZAR) - - - -
Growth (%) - - -
Forward PE (times) 24.09 21.24 18.58
Forward Dividend Yield (%) - - -
Closing paragraph Solid growth is expected over our forecast horizon. Expect moderate fluctuations in the share price.

Buy or Sell Rationale

Technical Analysis :

  • The lower panel shows the Moving Average Convergence Divergence (MACD) histogram, where a cross above the zero line into positive territory is supportive of a bullish trend. This suggests that there is significant buying pressure and that investors are optimistic about the stock's prospects.
  • A similar confirmation stems from the Coppock Curve.
  • The current upward trend of the on-balance volume (OBV) indicator signals a bullish market sentiment with increased buying volume relative to selling volume.
  • The stock is trading above its 200-day simple moving average (SMA). This is another bullish indicator for the stock.
  • The RSI is in oversold territory when the reading is below 30 and overbought when it is above 70. The current reading of the RSI is at 58, leaving some upside price potential.
  • Our entry range is between $360 and $390. Our upside target is set at $440 (~17.8% upside potential).
  • Time to exit is end-June 2023. Keep the option open to extend or shorten the exit time of the trade idea depending on price behaviour.
  • A price below $350 (~6.3% downside potential) is a major concern for downside potential and is recommended as a stop-loss.

Long term fundamental view:

  • Adobe has three business segment classifications - Creative Cloud, Document Cloud and Experience Cloud.
  • 1Q23 results marked a strong open to the year, with key metrics exceeding market expectations.
  • Adjusted EPS for 2Q23 was guided to range between $3.75 and $3.80 (Bloomberg: $3.77). Full year adjusted EPS guidance was upgraded to between $15.30 and $15.60 (previously: $15.15 and $15.45), also better than market estimates at the midpoint (Bloomberg: $15.37).
  • The upwardly revised full-year guidance for Digital Media and adjusted EPS were key highlights, and the share price reacted positively to the result.
  • In the results earnings call, management said that the acquisition of design company, Figma, remains on track to close out by the end of 2023. While the acquisition could thin out near-term profitability, the longer-term outlook of Adobe remains positive as the company is expected to benefit from the secular trend of increased digitisation.
  • Adobe's strong brand presence, creativity and constant innovation solidifies its market leadership position in the digital space.
  • Downside risks include sluggish projects, weak economic conditions, and cybersecurity risks, which could adversely affect capital markets and impact asset quality metrics. A broader tech-slowdown could also weigh on the group's ability to increase and maintain market share.

Share Name and position ATVI - Profit take (Close the position) BDRY - BUY (Continue to hold) KR - BUY (Continue to hold)
Entry 77.71 9.05 46.91
Current 84.35 9.46 48.92
Movement 8.5%% 4.5% 4.3%
Summary text The share reached our profit target and we closed the position. The price is currently in an accumulation phase and tested its 200-day simple moving average.

Our take profit target remains at $12 with a trailing stop-loss at $8.20. We plan to exit the position on 21 June 2023.
The stock remains above its 200-day simple moving average.

Our take profit target remains at $52 with a trailing stop-loss at $46.60. We plan to exit the position on 7 June 2023.

Share Name and position CBOE - BUY (Continue to hold) XLK - BUY (Continue to hold) AAPL - BUY (Continue to hold)
Entry 127.18 139.66 153.71
Current 131.77 144.15 157.65
Movement 3.6% 3.2% 2.6%
Summary text The defensive nature of the stock remains of interest. Remains above its 200-day simple moving average.

Our take profit target remains at $144 with a trailing stop-loss at $125. We plan to exit the position on 2 June 2023.
The price is currently testing the upper range of a declining channel pattern. Remains above its 200-day simple moving average.

Our take profit target is set at $156 with a trailing stop-loss at $137.50. We plan to exit the position around 24 May 2023
The price is retracing from the lower range of a linear regression channel pattern. The stock remains above its 200-day simple moving average.

Our take profit target is set at $170 with a trailing stop-loss at $148.60. Exit the position around 16 June 2023.

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