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Trade Ideas

Local Trade Idea: The Foschini Group (TFG) - BUY

 

TFG is an investment holding company with a core business focus in retail and financial services. The group comprises of several brands trading throughout southern Africa offering a prominent lifestyle range of household name brands including Foschini, @Home, Sterns, Totalsports, Sportscene and Jet, among others. The group owns Phase Eight and Whistles in the UK, as well as RAG in Australia.

Fundamentally, the company is the market leader locally in 'Quick Response' and has the design and manufacturing capability to lead the market from a stock perspective. TFG is focused on investing in innovation and developing existing brands to ensure that the business is best positioned to continue to gain market share, despite the currently constrained consumer environment.

TFG is trading in oversold territory and in a bearish trend that seems too steep. The bearish trend is at a 60-degree angle, while a "healthy" bearish trend is typically at an angle of 45 degrees. The very steep angle is not sustainable, and we therefore expect a correction. The correction can be temporary or can develop into a full-blown correction (see the insert). Our conservative expectation is for the price to correct from an overextended scenario. Also notice how the price remains above key support (see the black trendline on the main chart).

Downside price momentum according to the to the Moving Average Convergence Divergence (MACD) histogram remains a concern, but early signs indicate this momentum might be fading.

We suggest a medium capital at-risk allocation to this trade. Increase exposure for a break above R93.00.

Share Information

Share code TFG
Industry Apparel Retailers
Market capatalisation (ZAR) 27.45 billion
One year total return -32.67%
Return year-to-date -16.54%
Current price(ZAR) 82.91
52 weeek high(ZAR) 151.84
52 week low(ZAR) 82.28
Financial year end March
Closing paragraph The share recently crossed below its 200-day simple moving average, which is a concern.

Consensus expectations

(Bloomberg)

FY22 FY23E FY24E FY25E
Headline Earnings per Share (ZAR) 10.01 10.76 11.47 13.09
Growth (%) - 7.53 6.57 14.09
Dividend Per Share (ZAR) 5.00 5.34 5.85 6.68
Growth (%) - 6.76 9.52 14.25
Forward PE (times) - 7.70 7.23 6.34
Forward Dividend Yield (%) - 6.44 7.05 8.06
Closing paragraph Growth is expected to remain reasonable over the forecast horizon. The company offers an attractive dividend yield.

Buy or Sell Rationale

Technical Analysis :

  • The recent sideways trajectory of the On-balance volume (OBV) indicator, which uses volume flow to predict price changes, indicates that money remains in the share.
  • The lower panel shows previous occurrences of the Japanese Morningstar Candlestick pattern signal indicated by a reading of 1. This is considered a bullish reversal pattern - it suggests that a downtrend is coming to an end and that a new uptrend is likely to begin.
  • Our entry range is between R76.00 and R95.00, or as close as possible to the current reference price of R83.54. If the price falls below the suggested entry range, it is usually an indication that a structural change has occurred and provides reason to negate the trade idea.
  • Our upside target is set at R132.00 (~58% upside potential) - near February 2021 highs. Harvest profits close to these levels.
  • Based on forward calculations using the Relative Strength Index (RSI), the price will enter overbought territory at around R200.00 which makes our profit target of R132.00 realistic.
  • Time to exit is beginning-July 2023. Keep the option open to close the trade idea should the price reach the profit target earlier than expected.
  • A price action below R67.00 (~19.8% from current levels) is a major concern for downside potential and is recommended as a stop-loss. This is at a major support level.

Long term fundamental view:

  • Clothing retailers have derated significantly due to concerns over macroeconomic strain on consumers and rising costs due to load-shedding. However, official country-wide statistics have placed clothing retail sales ahead of other categories over the last few months, partly supported by credit extension, which could see conservative revenue estimates adjusted upwards.
  • In its three-month update (1Q23) released in January, the group reported top-line growth ahead of consensus forecasts driven by exceptional Black Friday and festive season trade. Despite coming under pressure from load-shedding, the higher-than-expected sales run-rate was maintained in January and February as detailed in a more recent update.
  • Of note, TFG showed very strong growth in areas where some of the competitors have been struggling including positive like-for-like growth in homeware and strong positive comparable growth in SA clothing, despite tightening on credit extension.
  • This speaks to the group's strategic advantage in brand leveraging (Jet Home, for example combines a trusted clothing brand name with TFG's expertise in homeware) and first mover advantage in "quick response" (local sourcing, manufacturing, and design) in clothing.
  • The value-segment of the market remains quite attractive, particularly during periods of economic pressure. The acquisition of Jet has offered a cheap entry into this segment where TFG is already making progress in rationalising its footprint, optimising supply chain, and introducing new products and services.
  • The company is geographically diversified, which does reduce risk and adds to defensiveness.
  • Merchandising has improved strongly over the years, and the group has been a major beneficiary of the 'Athleisure trend' through Totalsports and Sportscene.
  • Risks to our fundamental view include intensifying competition, exposure to the credit cycle (larger compared to peers), as well as a prolonged low consumer confidence environment which could curb further sales growth increasing the likelihood for higher markdowns and lower margins. In addition, acquisitions in the UK and Australia exposes the company to lower growth markets.

Share Name and position N91 - Stop-loss
(Close the position)
REM
(Close the position)
VOD - BUY
(Continue to Hold)
Entry 42.81 137.48 126.50
Current 39.29 129.12 124.85
Movement -1.3% -2.9% -4.6%
Summary text The trade reached our trailing stop-loss, and we closed the position. A bearish MACD crossover and a price action that crossed below its 200-day simple moving average is a concern. The share reached our trailing stop-loss, and we closed the position. Strong downside price momentum is a concern. The price is hovering near a significant support level and dipped below its 200-day simple moving average. Fading upside momentum is a concern.

Take profit target set at R144, with a trailing stop-loss at R120. Time exit: 1 May 2023.

Share Name and position LHC - BUY
(Continue to hold)
OMU - BUY
(Continue to hold)
MTN - BUY
(Continue to hold)
Entry 19.30 13.00 132.49
Current 18.74 11.02 126.07
Movement -2.9% -5.6% -4.8%
Summary text TCurrently testing its 200-day simple moving average and still near a major resistance level.

Take profit target set at R22.20, with a trailing stop-loss at R18.05. Time exit: 26 June 2023.
The share is testing its 61.8% Fibonacci retracement level as well as its 200-day simple moving average. Downside price momentum is a concern.

Take profit target is R16.00, with a stop-loss at R10.00. Time exit: 17 November 2023.
The price is starting wave 3 of a 5-wave analysis. Crossed below its 200-day simple moving average. Downside momentum remains a concern.

Take profit target set at R190.00, with a trailing stop-loss at R113.00. Time exit: 6 November 2023.

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