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Trade Ideas

Local Trade Idea: Shoprite Holdings (SHP) - BUY

 

By Peet Serfontein & Hashmeel Suka

Shoprite Holdings is an investment holding company whose combined subsidiaries constitute the largest fast-moving consumer goods (FMCG) retail operation on the African continent.

The group holds a strong presence in South Africa and several other countries through various brands including Shoprite, Checkers, Usave, OK, House & Home and Hungry Lion.

Technically, the stock price has displayed relatively lower rolling volatility over the past two years (refer to the first chart), with recent price stability suggestive of improved sentiment among (primarily risk-averse) investors. This is a bullish indicator.

The stock is trading in the markup phase of the Wyckoff price cycle, characterised by growing market interest and hence strong buying pressure (volume). This supports our bullish stance.

Trade continues above both the 200-day and 200-week simple moving averages (SMAs), which act as significant support levels. This reinforces our view of a positive long-term trend.

Upside price momentum according to the MACD indicator, as well as upwards movement of the On-Balance Volume indicator, is also encouraging.

Share Information

Share Code SHP SJ
Industry Food & Staples Retailing
Market Capital (ZAR) 169.7 billion
One Year Total Return 16.92%
Return Year-to-Date 5.47%
Current Price (ZAR) 287.02
52 Week High (ZAR) 308.70
52 Week Low (ZAR) 224.12
Financial Year End July
The share has been on a strong upward trajectory over the past year, with various technical indicators suggesting even further upside to come.

Consensus expectations

(Bloomberg)

FY23 FY24E FY25E FY26E
Headline Earnings per Share (ZAR) 11.54 12.73 13.96 15.91
Growth (%) 10.24 9.69 13.96
Dividend Per Share (ZAR) 06.63 7.28 7.98 9.06
Growth (%) 9.85 9.56 13.56
Forward PE (times) 20.28 18.10 18.04
Forward Dividend Yield (%) 2.54 2.78 3.16
Bottom-line growth is expected to remain solid over the forecast horizon.

Rationale

Technical Analysis:

  • On the second chart, we see occurrences of the Three Outside Up Japanese candlestick signal, denoted by a reading of one. These signals suggest when a bullish reversal (i.e., the start of a long-term uptrend) might occur, given a significant improvement in market sentiment for the stock. Occurrence of this signal during the middle of June this year has been followed by a strong uptrend in the price and we expect further upside to come.
  • Our entry range is between R281 and R309 - a drop below this level may indicate a structural change in the trend, giving reason to negate the trade idea.
  • Our target price is R317, representing upside of ~8.3% from current levels.
  • Forward calculations of the RSI suggest that the stock will be in overbought territory at R317, making our profit target realistic at that level.
  • Our proposed time to exit is early-September 2024, though investors can adjust for either a longer or shorter time horizon, depending on price behaviour.
  • A drop below R268 (downside of ~8.5% from current levels) would imply weakening technicals. As such, a stop-loss is recommended at this level.
  • We expect moderate volatility going forward and hence suggest a medium capital at-risk allocation for this trade. Increase portfolio exposure for a break above R309.

Fundamental view:

  • Shoprite is the clear leader in the South African formal retail space. The company has consistently delivered robust earnings and revenue growth over the past few years, with increased customer visits (expanding market share) and an improved average customer spend across the core Shoprite and Checkers brands, underpinned by competitive pricing measures as well as favourable marketing initiatives.
  • The group's fully-owned fleet and centralised distribution capability allow for efficiency and margin to be extracted from the supply chain. This also allows for more control from a quality and service perspective.
  • The strategic push to expand the reach of its upmarket Checkers stores in fresh food has paid off, as has its shift into on-demand and online shopping via its Sixty60 services, which continue to grow and impress.
  • The group recently provided a strong operational update for FY24, with management noting a 12% increase in overall merchandise sales (ahead of consensus expectations), underpinned by good growth in supermarkets across both SA (+12%) and the rest of Africa (+6%), and complemented by robust performances across the other operating segments including furniture and pharmacies. This will likely translate into solid earnings growth come the full-year result (Bloomberg HEPS: +10.2%).
  • Overall, the company remains operationally sound, boasting a strong balance sheet and high cash generation.
  • Some of our biggest concerns over Shoprite include a volatile economic and political climate in both South Africa and other African countries. While defensive to a certain extent (versus other categories), GDP growth and consumer confidence remain a key determinant of growth. Stiff competition remains another key consideration.

Share Name and position ANH - BUY
(Continue to hold)
NRP - BUY
(Continue to hold)
DCP - BUY
(Continue to hold)
Entry 1088.49 131.00 34.52
Current 1152.92 136.31 35.59
Movement 5.9% 4.1% 3.1%
A developing ascending triangle pattern remains of interest. Fading downside price momentum is supportive. Remains just below its 200-day simple moving average.

Our take profit target remains at R1 235 with a trailing stop-loss level at R1 094. Exit the trade on 28 October 2024.
An inclining channel pattern remains of interest. Downside price momentum has halted which is encouraging. The stock remains above its 200-day simple moving average.

Our profit target is R146 with a trailing stop-loss at R130.30. Exit the trade on 9 September 2024.
The stock continues to display higher highs and higher lows and remains above its 200-day simple moving average. Upside price momentum has halted, which is a concern.

Our profit target is R39 with a trailing stop-loss at R33.75. Exit the trade on 29 September 2024.

Share Name and position APN - BUY
(Continue to hold)
OMU - BUY
(Continue to hold)
EXX - BUY
(Continue to hold)
Entry 241.01 11.99 194.83
Current 242.90 11.92 187.63
Movement 0.8% -0.6% -3.7%
A mature symmetrical triangle pattern is attractive. The stock remains above its 200-day simple moving average. Emerging downside price momentum raises some concern.

Our profit target is at R268, with a trailing stop-loss at R230.50. Exit the trade on 16 December 2024.
A price building a base remains of interest. Fading upside price momentum raises some concern. The stock has dipped just below its 200-day simple moving average.

Our profit target is at R14, with a trailing stop-loss at R11.15. Exit the trade on 16 September 2024.
A developing symmetrical triangle pattern remains of interest. The stock is testing its 200-day simple moving average. Fading upside price momentum is a concern.

Our profit target is at R215, with a trailing stop-loss at R184. Exit the trade on 4 November 2024.

FNB Stockbroking and Portfolio Management (Pty) Ltd, a subsidiary of FirstRand Bank Limited, an authorised Financial Services Provider and authorised user of the JSE limited (Reg no: 1996/011732/07). This Publication note is issued by FNB Stockbroking and Portfolio Management (Pty) Ltd for the information of clients only and should not be produced in whole or part without prior permission. Although FNB Stockbroking and Portfolio Management (Pty) Ltd is an Authorised Financial Services Provider, any opinions and/or analysis contained in this Publication are for informational purposes only and should not be considered advice, including but not limited to financial, legal or tax advice, or a recommendation to invest in any security or to adopt any investment strategy. The information contained herein has been obtained from sources/persons which we believe to be reliable but is not guaranteed for correctness, completeness or otherwise and we do not assume liability for loss arising from errors in the information or that may be suffered from using or relying on the information contained herein irrespective of whether there has been any negligence by us, our affiliates or any other employees of us, and whether such losses be direct or consequential. As market and economic conditions are subject to rapid change, any comments, opinions, and analysis is rendered as of the date of publishing and may change without notice. Such changes may have a material impact on the outcome of any investment. Securities involve a degree of risk and are volatile instruments. Past performance is not indicative of future performances. Securities or financial instruments mentioned in the Publication note may not be suitable for all investors and FNB Stockbroking and Portfolio Management (Pty) Ltd has bares no responsibility whatsoever arising from or as a consequence hereof. The material is not intended as a complete analysis of every material fact regarding any share, instrument, sector, region, market, country, investment, or strategy. The recipient of this Publication must make their own investment decision and is advised to contact his relationship manager for a personal financial analysis prior to making any investment decisions. Copyright 2018 by FNB Stockbroking and Portfolio Management (Pty) Ltd.

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