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Trade Ideas

Global trade idea - The Home Depot (HD US) - BUY

 

Home Depot is a renowned home-improvement retailer based in the US. The company sells a wide range of hardware, maintenance, décor, and construction-material products. Other offerings include installation services for Do-It-For-Me (DIFM) customers, as well as equipment rentals for Do-It-Yourself (DIY) and professional customers.

Considered a dominant force within the North American retail market, Home Depot operates more than 2 300 stores in the US, Puerto Rico, Guam, and the Virgin Islands. A further 315 stores are in Canada and Mexico. This store footprint is complemented by a rapidly growing e-commerce platform.

Technically, the stock is trading in an accumulation phase of the Wyckoff cycle, which typically ensues just after a prolonged downtrend (see the black trendlines on the main chart as well as the insert).

During this phase, large institutional investors begin accumulating shares at discounted prices. This leads to an increase in buying pressure that causes the stock price to rise. The Wyckoff cycle eventually transitions towards a markup phase, at which point upside momentum is strong.

The stock recently crossed above its 200-day simple moving average (SMA) of ~$296, signalling a bullish shift in its price trend.

Our bullish bias is supported by strong upside momentum according to the Moving Average Convergence Divergence (MACD) indicator, as well as steep upwards movement of the On-balance Volume (OBV) indicator.

Share Information

Share code HD US
Industry Consumer Discretionary
Market Capital (USD) 302.7 billion
One year total return 3.15%
Return year-to-date -3.28%
Current price(USD) 301.09
52 weeek high(USD) 347.25
52 week low(USD) 264.51
Financial year end January
Closing paragraph The share price has dipped in recent months but is expected to rebound going forward as several technical indicators suggest strong upside potential.

Consensus Expectations (Bloomberg)

FY22 FY23E FY24E FY25E
Headline Earnings per Share (USD) 16.69 14.99 15.95 16.91
Growth (%) -10.19 6.42 5.99
Dividend Per Share (USD) 7.60 8.36 9.04 9.53
Growth (%) 10.04 8.10 5.45
Forward PE (times) 20.09 18.87 17.81
Forward Dividend Yield (%) 2.78 3.00 3.17
Closing paragraph Inflationary pressure is expected to weigh heavily on growth in FY24. Once this subsides however, the company should make a decent recovery.

Buy/Sell Rationale

Technical Analysis:

  • In the lower panel of our chart, Relative Strength Index (RSI) bullish divergence signals are denoted by a reading of 1. These signals occur when there is a disconnect between the stock price and the RSI, implying a potential reversal to the upside. This further supports our bullish bias.
  • Our entry range is between $295 and $310 - a drop below this level would indicate a structural change in the trend, providing reason to negate the idea.
  • Our target price is $340, which represents a gain of ~13% from current levels.
  • Forward calculations of the RSI suggest that the stock will be in overbought territory at around $380, making our profit target realistic.
  • The current RSI reading of 55, compared to readings of 30 for oversold territory and 70 for overbought territory, leaves sufficient room for further upside.
  • The proposed time to exit is mid-September 2023, though investors can adjust for either a longer or shorter horizon, depending on price behaviour.
  • A drop below $285 (~5% downside from current levels) will be a major concern, and as such is recommended as a stop-loss.
  • We suggest a low capital-at-risk allocation for this trade.

Long-term fundamental view:

  • Home Depot generates ~95% of its total revenue from product sales. The remainder is derived from its various service offerings.
  • The company holds a larger share of the professional market (which is epitomised by big-ticket purchases) compared to other retailers in the space. This provides Home Depot with a strong competitive advantage over its peers.
  • Management will continue to focus on upstream and downstream enhancements to improve distribution efficiencies, e-commerce and Pro (loyalty programme) capabilities to be one of the lowest cost operators in the industry.
  • The company enjoyed strong top and bottom-line growth amid a buoyant market during the pandemic as consumers tilted toward construction and home-improvement spending.
  • Recently however, the market has come under pressure due to rampant inflation, with lower real incomes for consumers resulting in decreased demand for discretionary products and services. This has impacted Home Depot's financial performance. In FY23, the company achieved revenue growth of just 4.1%. Fortunately, though, adjusted EPS increased 7.5% as input costs were well controlled.
  • Bloomberg consensus expects the company to report a weaker performance over FY24 (Revenue: -3.3%, Adjusted EPS: -10.2%) with the challenging consumer environment set to worsen. Subdued growth will likely be exacerbated by sporadic supply-chain issues and volume deleveraging.
  • Nevertheless, a decent recovery is expected from FY25 and beyond as Home Depot remains well positioned to gain further market share, while capitalising on a favourable change in industry trends.
  • Home Depot remains one of our top long-term picks in the retail space given its strategic sales and margin initiatives, as well as its refocused branding and value proposition, which has boosted traffic in stores.
  • In terms of downside risks, the group is exposed to downturns in the housing sector, a sluggish macro environment, and contractions in discretionary spending. Increased competition is also a key consideration.

Share Name and position HLMN - Buy
(Continue to hold)
VXF - Buy
(Continue to hold)
NDAQ - Buy
(Continue to hold)
Entry 8.01 139.26 55.03
Current 8.85 145.93 57.67
Movement 10.5% 4.8% 4.8%
Summary text The price continues to display repetitive cycles in sequences. The stock remains above its 200-day simple moving average. Upside momentum supports the trade.

Our profit target is $10 with a trailing stop-loss at $8.10. Exit the position on 6 October 2023.
An incomplete symmetrical triangle pattern remains of interest. The ETF is trading above its 200-day simple moving average. Upside momentum supports the bullish trend.

Our profit target is $153 with a trailing stop-loss at $140. Exit the position on 2 November 2023.
The company's stock price remains above key support and continues to display a pattern of higher lows. Upside momentum supports the bullish trend.

Our profit target is $60 with a trailing stop-loss at $55.20. Exit the position around 8 September 2023.

Share Name and position COST - Buy
(Continue to hold)
AIG - Buy
(Continue to hold)
HACK - Buy
(Continue to hold)
Entry 501.27 54.72 47.58
Current 520.09 56.63 48.93
Movement 3.8% 3.5% 2.8%
Summary text We continue to observe a confluence of technical indicators that aligns with a bullish trend. The share is trading above its 200-day simple moving average. Upside price momentum supports a bullish bias.

Our profit target is $560, with a trailing stop-loss of $490. Exit the position around 7 July 2023.
The stock continues to exhibit a broadening top pattern. The price is currently testing its 200-day simple moving average, with upside momentum supporting the bullish trend.

Our profit target is $62 with a trailing stop-loss of $53.20. Exit the position on 2 August 2023.
The price remains above critical support and trade continues above the 200-day simple moving average. Upside momentum supports the bullish bias.

Our profit target is $55 with a trailing stop-loss of $47. Exit the position around 4 August 2023.

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