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Trade Ideas

Global Trade Idea: Salesforce (CRM US) - BUY

 

Salesforce.com is a cloud-based software company that designs and develops enterprise solutions. The company supplies a customer relationship management (CRM) service to businesses worldwide, providing a technology platform for customers and developers to build and run business applications.

Growing demand for more cloud-based software services, particularly as more businesses shift towards a digital operating model, should continue to provide support for the group in the long term.

Technically, a price that is developing a broadening wedge pattern makes the stock an attractive investment opportunity (see the green diverging trendlines on the main chart and insert).

An ascending broadening wedge is typically considered a bearish pattern once completed, however, the pattern is still incomplete. If the broader equity market is in a strong bullish phase, the ascending broadening wedge may represent a consolidation phase with increasing volatility before the price resumes the upward trend.

The share has moved beyond its 200-week and 200-day simple moving average of ~$206 and $201, respectively, which signals a bullish long-term trend.

According to forward RSI (Relative Strength Index) calculations, the stock will be overbought at ~$270, which makes our profit target realistic.

We suggest a medium capital at-risk allocation on this trade.

Share Information

Share Code CRM
Industry Software & Services
Market Capital (USD) 206.12 billion
One Year Total Return 44.01%
Return Year-to-Date 59.77%
Current Price (USD) 211.84
52 Week High (USD) 238.22
52 Week Low (USD) 126.34
Financial Year End January
The share has made strong gains year-to-date, with several technical indicators suggesting further upside potential. Expect moderate volatility going forward.

Consensus expectations

(Bloomberg)

FY23 FY24E FY25E FY26E
Headline Earnings per Share (USD) 5.24 8.06 9.38 11.08
Growth (%) 53.87% 16.37% 18.13
Dividend Per Share (USD) - - - -
Growth (%) - - -
Forward PE (times) 26.27 22.58 19.11
Forward Dividend Yield (%) - - -
Strong earnings growth is expected over the short to medium term, with solid long-term prospects. The stock holds a Beta of 1.23, which indicates that it is slightly more volatile relative to the overall stock market.

Buy/Sell Rationale

Technical Analysis:

  • The lower panel shows occurrences of the Rising Three Method Japanese Candlestick pattern (see the insert), indicated by a reading of 1. The pattern is a bullish continuation pattern that occurs during an uptrend and suggests that, despite a brief consolidation, the prevailing uptrend is likely to continue.
  • Note that this pattern has manifested only twice since 2013, lending credence to its significance as a high-quality technical indicator.
  • The recent sideways trajectory of the on-balance volume (OBV) indicator - which uses volume-flow to predict share price movements - is supportive of bullish sentiment.
  • Fading downside price momentum supports the bullish trend according to the Moving Average Convergence Divergence (MACD) histogram.
  • Percentage of float shorted stands at 0.7%, suggesting that most investors are currently not betting on a significant decline in the stock's price.
  • Our entry range is between $210 and $220. Our upside target is set at $240 (+13.3% upside potential).
  • Time to exit is beginning-February 2024. Keep the option open to close the trade if the price action reaches our profit target in a shorter time.
  • Time to exit is beginning-February 2024. Keep the option open to close the trade if the price action reaches our profit target in a shorter time.

Long-term fundamental view:

  • Time to exit is beginning-February 2024. Keep the option open to close the trade if the price action reaches our profit target in a shorter time.
  • Within the subscription and support segment, Service Cloud contributes ~24% to revenue, while Salesforce Platform and Other account for ~19%. Marketing and Commerce makes up 14%.
  • Geographically, ~68% of group revenue is derived from the Americas, while Europe and the Asia/Pacific region generate ~23% and 9%, respectively.
  • The company posted strong consensus-topping 2Q23 results, building on healthy momentum gained from the first quarter. The performance was driven by robust demand across its full suite of Cloud product offerings, which benefitted from the integration of AI tools into certain products such as team collaboration app Slack (acquired in 2021).
  • The company also launched its generative AI product - Einstein GPT, which gained good interest from sales and customer support clients.
  • Current Remaining Performance Obligations (CRPOs), which are a good indicator of near-term sales for the company, increased 12% y/y. This has contributed to a positive outlook from management who also expects a further uptick in demand due to the ongoing hype surrounding AI.
  • While Salesforce maintains a leading market position in various CRM segments, risks to our fundamental view include intense competition, sustained ability to continue securing large new business deals, regulatory compliance issues, and macroeconomic headwinds.

Share Name and position MSFT
(Take profit)
AMT - Buy
(Take profit)
AMZN - Buy
(Continue to hold)
Entry 331.32 178.19 138.07
Current 360.53 185.45 142.71
Movement 8.8% 4.1% 3.4%
We suggest taking profit, keeping an option open to re-enter on a pull-back.The share price breached our stop-loss level, and thus we closed the position. Price symmetry remains of interest. The stock is testing its 200-day moving average and the trade idea is regarded as a counter-trend strategy. Upside price momentum is supportive. The share is currently trading in overbought territory. As such, we have closed the trade and took profit to protect from downside risk.
Our profit target is $205 with a trailing stop-loss at $175. Exit the position around 24 January 2024.
A megaphone pattern remains of interest. The stock remains above its 200-day moving average. Fading downside momentum is supportive.
Our profit target is $200 with a trailing stop-loss of $133.70. Exit the position around 23 February 2024.

FNB Stockbroking and Portfolio Management (Pty) Ltd, a subsidiary of FirstRand Bank Limited, an authorised Financial Services Provider and authorised user of the JSE limited (Reg no: 1996/011732/07). This Publication note is issued by FNB Stockbroking and Portfolio Management (Pty) Ltd for the information of clients only and should not be produced in whole or part without prior permission. Although FNB Stockbroking and Portfolio Management (Pty) Ltd is an Authorised Financial Services Provider, any opinions and/or analysis contained in this Publication are for informational purposes only and should not be considered advice, including but not limited to financial, legal or tax advice, or a recommendation to invest in any security or to adopt any investment strategy. The information contained herein has been obtained from sources/persons which we believe to be reliable but is not guaranteed for correctness, completeness or otherwise and we do not assume liability for loss arising from errors in the information or that may be suffered from using or relying on the information contained herein irrespective of whether there has been any negligence by us, our affiliates or any other employees of us, and whether such losses be direct or consequential. As market and economic conditions are subject to rapid change, any comments, opinions, and analysis is rendered as of the date of publishing and may change without notice. Such changes may have a material impact on the outcome of any investment. Securities involve a degree of risk and are volatile instruments. Past performance is not indicative of future performances. Securities or financial instruments mentioned in the Publication note may not be suitable for all investors and FNB Stockbroking and Portfolio Management (Pty) Ltd has bares no responsibility whatsoever arising from or as a consequence hereof. The material is not intended as a complete analysis of every material fact regarding any share, instrument, sector, region, market, country, investment, or strategy. The recipient of this Publication must make their own investment decision and is advised to contact his relationship manager for a personal financial analysis prior to making any investment decisions. Copyright 2018 by FNB Stockbroking and Portfolio Management (Pty) Ltd.

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