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Trade Ideas

Global trade idea - Nike Inc. (NKE US) - BUY

 

Nike Inc., the world's leading shoe and apparel company, designs, develops and markets athletic footwear, apparel, equipment, and accessory products for men, women, and children. Nike owns over 1 000 retail stores worldwide, with 36% of these stores in the United States.

The company is a leader in the athletic footwear and apparel space, with long-term growth being driven by product innovation and digital expansion, coupled with more personalised consumer experiences.

Technically, the price appears to be in a markup phase from a stock market cycle perspective (see the notation on the chart as well as the insert). A markup phase is characterised by a sustained and significant upward movement in price. It occurs when investors' confidence is high, and they are optimistic about the future performance of a stock. This positive sentiment encourages buying activity, pushing prices higher.

The stock is trading below, but moving towards, its 200-day simple moving average (SMA) of ~$113.

Our bullish bias is supported by fading downside price momentum, as indicated by the Moving Average Convergence Divergence (MACD) histogram, as well as the recent upwards trajectory of the On-balance Volume (OBV) indicator.

Share Information

Share code NKE
Industry Consumer Durables & Apparel
Market Capital (ZAR) 167.38 billion
One year total return -0.95%
Return year-to-date -5.95%
Current price(ZAR) 109.40
52 weeek high(ZAR) 131.31
52 week low(ZAR) 82.22
Financial year end May
Closing paragraph The share price is starting to recover, with various technical indicators pointing toward decent upside from current levels.

Consensus Expectations (Bloomberg)

FY23 FY24E FY25E FY26E
Headline Earnings per Share (USD) 3.23 3.74 4.40 5.13
Growth (%) 15.76 17.57 16.58
Dividend Per Share (USD) 1.33 1.43 1.58 1.72
Growth (%) 7.62 10.73 8.61
Forward PE (times) 29.26 24.89 21.35
Forward Dividend Yield (%) 1.30 1.44 1.57
Closing paragraph Analysts are bullish on growth ahead amid easing supply-chain pressures as well as an overall improvement in economic conditions.

Buy/Sell Rationale

Technical Analysis:

  • The lower panel shows a positive continuous linear regression slope which indicates an upward or bullish trend. This provides early indications of a positive move in a time-series.
  • Our entry range is between $107 and $112, or as close as possible to the current reference price of $109.40. A drop below this level would indicate a structural change in the trend, providing reason to negate the idea.
  • Our target price is $123, which represents a gain of ~12.4% from current levels.
  • Forward calculations of the RSI suggest that the stock will be in overbought territory at around $170, making our profit target realistic.
  • The current RSI reading of 44, compared to readings of 30 for oversold territory and 70 for overbought territory, leaves sufficient room for further upside.
  • Our proposed time to exit is the first week of November 2023, though investors can adjust for either a longer or shorter time horizon, depending on price behaviour.
  • A drop below $104 (~4.9% downside from current levels) is a major concern for downside potential and is recommended as a stop-loss.
  • We suggest a medium capital at-risk allocation for this trade. Increase exposure at a break above $113 (its 200-day simple moving average).

Long-term fundamental view:

  • Nike footwear is the company's leading product offering, accounting for more than 65% of sales and led by the iconic Jordan brand and other collections. Nike Apparel accounts for ~30% of sales and Nike Equipment adds another 5%.
  • The company generates around 43% of sales in North America (mostly the US), with more than 25% in Europe, the Middle East, and Africa. Greater China accounts for about 15% of revenue and nearly 15% for the rest of the Asia-Pacific region and Latin America.
  • Looking at recent results, a consensus-topping revenue performance was driven by robust demand for sportswear, apparel, and equipment across all key geographies, with growth in China particularly strong amid an economic recovery in the region. Sales for Converse were marginally lower, though the overall impact was minimal due to its smaller contribution relative to the other major brands. The gross margin was squeezed by higher raw material and inventory-liquidation costs, while the operating margin took pressure from rising labour-related expenses. This contributed to a severe decline in the bottom-line figure, which was also impacted by a higher effective tax rate.
  • The group's outlook for FY24 is broadly soft, but resilient as it continues to recover from the Covid-19 slowdown. While still above pre-pandemic levels, Nike has made good progress in offloading its high inventory across footwear and apparel ahead of plan as per management. The group will continue to rely on its brand resilience, consumer connection and pipeline of innovative products, to build and sustain growth.
  • The group's deep connection with its customers separates it from its peers, especially as consumers continue to gravitate towards brands that provide a unique experience, both in stores and online.
  • Potential risks to the company include declines in consumer discretionary spending driven by economic pressures. Aggressive competition and innovation from rivals is also a threat. Fluctuations in inflation and currency exchange rates could result in lower revenues, higher costs and decreased margins and earnings. Now, more than ever, failure to maintain reputation, brand image, and culture could negatively impact business.

Share Name and position THRM - Profit Take
(Close the Position)
FCX - BUY
(Continue to hold)
APA - BUY
(Continue to hold)
Entry 56.6 39.71 37.88
Current 66.06 43.75 40.24
Movement 16.1% 10.2% 6.2%
Summary text We close the position early to reduce overall portfolio exposure. Price action reflecting symmetry remains of interest. The stock is trading above its 200-day simple moving average. Upside momentum provides further support.

Our profit target is $47 with a trailing stop-loss at $40.50. Exit the position around 18 October 2023.
The stock price is trending toward the lower range of an inclining channel pattern, and this remains attractive. Trading continues to test the 200-day simple moving average. Upside momentum is still supportive.

Our profit target is $45 with a trailing stop-loss of $37.10. Exit the position around 27 September 2023.

Share Name and position ETSY - Buy
(Continue to hold)
IEX - BUY
(Continue to hold)
LHX - On watch
(Continue to hold with strict trailing stop loss)
Entry 93.07 212.62 194.10
Current 98.60 221.86 187.72
Movement 5.9% 4.3% -3.3%
Summary text The stock continues to display a broadening bottom pattern. Trading continues below the 200-day simple moving average, however, there is still strong upside momentum.

Our profit target is $115 with a trailing stop-loss of $89.30. Exit the position around 3 November 2023.
The stock price remains above key support levels. Trade has crossed above the 200-day simple moving average. Upside momentum further supports our bullish stance.

Our profit target is $240 with a trailing stop-loss of $212. Exit the position around 20 October 2023.
A price that bounced off major support remains of interest. Upside price momentum remains halted, which is a concern.

Our profit target remains set at $215.00. We strongly suggest a strict trailing stop-loss at $186.00. We plan to exit the position around 8 September 2023.

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