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Trade Ideas

Local Trade Idea: Compagnie Financiere Richemont SA (CFR) - BUY

By Peet Serfontein & Jalpa Bhoolia

Compagnie Financiere Richemont SA is a Swiss luxury goods group managed with a view to the long-term development of successful international brands. CFR owns several of the world's leading brands in the field of luxury goods, with particular strengths in jewellery, luxury watches and writing instruments. Brands include Cartier, Alfred Dunhill, Montblanc, Lancel and Van Cleef & Arpels.

Technically, a price that displays a distinct uptrend (highlighted in the insert) makes for an attractive investment option.

The chart shows the price moving in such an upward trend. This is characterised by successive higher highs and higher lows as it reflects increasing investor confidence and positive sentiment towards the stock. Each new peak suggests investor optimism, while each higher low points to the stock's resilience during market dips.

Along the uptrend, the share typically progresses into subsequent stages, including a sideways or consolidation phase, and eventually a downtrend (refer to the detail provided in the insert).

According to the RSI (Relative Strength Index), the stock will be overbought at ~R3 250, which classifies our profit target of R2 990 as realistic.

We suggest a medium capital at-risk allocation to this trade. Increase exposure for a break above R2 650.

Share Information

Share Code CFR
Industry Consumer Discretionary
Market Capital (ZAR) 1519.5 billion
One Year Total Return 4.45%
Return Year-to-Date 0.09%
Current Price (ZAR) 2 569.86
52 Week High (ZAR) 3 449.66
52 Week Low (ZAR) 2 157.32
Financial Year End March
The current share price provides a good entry point, and several technical indicators suggest further upside potential. Expect moderate volatility in the price.

Consensus expectations

(Bloomberg)

FY23 FY24E FY25E FY26E
Headline Earnings per Share (EUR) 6.78 6.52 7.14 7.91
Growth (%) -3.75 9.41 10.82
Dividend Per Share (EUR) 2.50 3.21 3.49 3.84
Growth (%) 28.48 8.75 9.93
Forward PE (times) 18.91 17.29 15.60
Forward Dividend Yield (%) 2.60 2.83 3.11
Earnings growth is expected to be under some pressure for this year, but fundamentals are still solid.

Buy/Sell Rationale

Technical Analysis:

  • The lower panel shows the Moving Average Convergence Divergence (MACD) indicator.
  • The MACD line (amber in colour) is calculated by subtracting the 26-period Exponential Moving Average (EMA) from the 12-period EMA. The line can indicate the direction and strength of a trend. The signal line (black in colour) is the nine-period EMA of the MACD line. It acts as a trigger for "Buy" and "Sell" signals.
  • When the MACD line crosses above the signal line, it is considered bullish, suggesting that it may be a good time to buy. Take note of the bullish crossover (indicated by the black arrow), which often signifies strong potential for upward movement in the share price.
  • Additionally, if the MACD line is above the signal line, the histogram is positive (above zero) and suggests upward momentum.
  • The share remains below its 200-day and 200-month simple moving averages. The 200-day is around R2 698.
  • The recent sideways trajectory of the on-balance volume (OBV) indicator indicates that money remains in the share.
  • The RSI is in oversold territory when the reading is below 30 and overbought when the reading is above 70. The current reading of the RSI is 55, leaving some room to the upside.
  • Our entry range is between around R2 480 to R2 650. Our upside target is set at R2 990 (+16.5% from current levels).
  • Time to exit is early-May 2025. Keep the option open to close the trade if the price reaches our profit target in a shorter time.
  • A price below R2 400 (-6.5% from current levels) is a major concern for downside potential and is recommended as a stop-loss.

Long-term fundamental view:

  • Richemont offers a unique and strong portfolio of brands that are well-diversified from a product and geographic perspective.
  • The luxury goods space, from a thematic perspective, remains attractive when considering an improvement in spending power of consumers in the emerging market.
  • The group's overall growth strategy is based on utilising central and regional support hubs to deepen market penetration in fast-growing markets while seeking targeted acquisitions.
  • Richemont also boasts a solid balance sheet and profitability measures, supported by low gearing levels, high cash generation, strong ROA as well as robust ROE.
  • The company delivered a strong trading update for the third quarter ended 31 December 2023 notwithstanding a continued uncertain macroeconomic and geopolitical environment.
  • The group beat top-line expectations amid solid growth across most business areas (Jewellery Maisons continued to generate the strongest performance) and regions (primarily driven by Japan, Asia Pacific, and the Americas). Year-to-date revenue growth is also tracking ahead of full-year expectations despite a tough comparable period, which was another key highlight.
  • All distribution channels, besides online, recorded a positive performance with double-digit retail sales growth being bolstered by a positive performance in all regions (except Europe) - notable strength was seen in mainland China, Hong Kong and Macau combined as well as in the US. Retail also recorded the strongest relative channel performance, led by the Jewellery Maisons and Specialist Watchmakers, and further raised its contribution to 71% of group sales. Positive wholesale growth was sustained by strong sales at the Jewellery Maisons, which more than offset a softer performance across the rest of the group, partly due to further targeted closures of external points of sale.
  • The company's cash position remains strong and is key to its defensive investment case. This also allows for large investment, which will support growth into the future.
  • Downside risks to our fundamental view include a sharp deterioration in global demand (especially Europe and China) or a marked change in consumer confidence that could affect momentum, exchange rate risk - especially Swiss franc strength, as well as changes in consumer tastes.

Share Name and position APN - BUY
(Continue to hold)
CFR - BUY
(Continue to hold)
NTC - BUY
(Continue to hold)
Entry 182.66 2 331.00 13.80
Current 205.59 2 566.25 14.55
Movement 12.6% 10.1% 5.4%
A price that appears to be developing a symmetrical triangle pattern remains of interest. Remains above its 200-day simple moving average. A pause in upside momentum is concerning.

Our profit target is R222, with a trailing stop-loss at R181.50. Exit the trade around 27 December 2024.
A distinct upward trend continues to hold our attention. Upside momentum has resumed. Continues to stay below its 200-day simple moving average.

Our revised profit target is R2 990.00, with a trailing stop-loss at R2 400. Exit the trade in early May 2025.
A price break through key support and the formation of a potential stable base, is noteworthy. Increasing price momentum is noteworthy. Crossed above its 200-day simple moving average.

Our take profit target remains at R15.50 with a trailing stop-loss level at R13.90. Exit the trade around 5 February 2024.

Share Name and position MTN - Buy
(Continue to hold)
RDF - Buy
(Continue to hold)
MRP - Buy
(Continue to hold)
Entry 102.08 3.78 157.50
Current 105.70 3.90 154.99
Movement 3.5% 3.2% -1.6%
A potential mean reversion trade remains of interest. The share is below its 200-day simple moving average. Pause in upside price momentum is a concern.

Our take profit target remains at R122 with a trailing stop-loss level at R97.60. Exit the trade around 19 February 2024.
A strategic investment opportunity. Continues to stay beneath its 200-day simple moving average.

Our take profit target remains at R4.50 with a trailing stop-loss level at R3.50. Exit the trade around 4 March 2024.
A dip in the price that appears to coincide with a trough in the business cycle remains of interest. Paused upside momentum is a concern. Continues to stay above its 200-day simple moving average.

Our take profit target remains at R213 with a trailing stop-loss level at R135. Exit the trade around 17 April 2024

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