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Trade Ideas

Global Trade Idea: Smurfit Westrock plc (SW US) - BUY

 

By Peet Serfontein & Motheo Tlhagale

We initiate a long position. Our upside target is set at $49. We recommend a stop-loss at $36.

Smurfit WestRock plc, formed through the merger of Smurfit Kappa Group and WestRock Company, is a global leader in sustainable, fibre-based packaging solutions. Headquartered in Dublin and domiciled in Ireland, the company maintains a substantial presence in the United States, where WestRock was originally based. Smurfit WestRock serves a broad range of industries, including consumer goods, e-commerce, and food and beverage, through an extensive network of paper mills, packaging plants, and recycling facilities.

The merged entity emphasises circular economy practices and innovation in eco-friendly materials, aiming to unlock synergies in R&D, supply-chain integration, and market reach.

Technically, a trough in the Elliott wave theory presents a promising investment opportunity for the stock (see the insert on the main chart).

Additionally, a sharp price decline has pushed the stock below the lower Bollinger Band. This level often serves as dynamic support, and a price bounce may indicate easing selling pressure and renewed buying interest. If supported by stabilising or improving momentum indicators, this could signal the early stages of a bullish reversal.

The recent steep decline in price also supports the case for mean reversion. The sharp downward trajectory appears unsustainable and may reflect capitulation or panic-driven selling conditions that is often followed by a relief rally or stabilisation.

Fading downside momentum, evident in the MACD histogram, adds weight to the bullish case. Additionally, the recent sideways movement in the On-Balance Volume (OBV) indicator suggests selling pressure may be stabilising, supporting a potential shift in trend direction.

Share Information
Share Code SW
Industry Materials
Market Capital (USD) 20.65 billion
One Year Total Return -16.54%
Return Year-to-Date -25.96%
Current Price (USD) 39.56
52 Week High (USD) 56.99
52 Week Low (USD) 37.01
Financial Year End December
The price remains below the 200-day simple moving average (SMA), a traditionally bearish signal.

Consensus Expectations (Bloomberg)
FY24 FY25E FY26E FY27E
Headline Earnings per Share (USD) 0.82 2.98 3.70 4.18
Growth (%) 263.41 24.09 13.06
Dividend Per Share (USD) 1.21 1.75 1.74 1.86
Growth (%) 44.46 -0.46 6.61
Forward PE (times) 13.28 10.70 9.46
Forward Dividend Yield (%) 4.42 4.40 4.69
Triple-digit earnings growth is expected over FY25. The stock holds a Beta of 0.938, which indicates that it is slightly less volatile relative to the overall stock market.

Buy/Sell Rationale:

Technical Analysis:

    • The lower panel shows occurrences of the Relative Strength Index (RSI) Super backcross signal. This setup combines the RSI with a momentum reversal confirmation, typically a cross back above the 30 or 50 level. It suggests that bearish pressure has eased, and buyers are regaining control, often preceding a price recovery.
    • Our recommended entry range is $38 to $41 - a drop below this range would indicate a substantial change in price dynamics, giving reason to negate the trade idea.
    • Our target price is $49, representing ~23.9% upside from current levels.
    • According to forward calculations of the RSI indicator, the stock will be overbought at $110, making our profit target realistic.
    • Our proposed time to exit is mid-August 2025.
    • A drop below $36, or 9% below current levels, would suggest weakening technicals and a stop-loss is recommended at this level.

Fundamental view

    • The company generates ~47% of its total revenue in North America, followed by 45% from Europe, MEA and APAC, and the remainder across Latin America.
    • The July 2024 merger of Smurfit Kappa and WestRock was a significant strategic move, combining two major players in the packaging industry to create the world's largest listed packaging company by revenue.
    • In its 1Q25 results ended March 2025, the company posted revenue of $7.7 billion, in line with expectations, supported by improvement in North American business year-on-year due to sharper operating and commercial focus. Adjusted earnings rose to a record $0.73 per share, easily outpacing Bloomberg consensus forecasts of $0.661 per share.
    • The company remains focused on its strategy of driving long-term growth through operational efficiency, strategic asset optimisation, and sustainable innovation.
    • Management expects its current growth momentum to continue, driven by ongoing synergies, strategic investments in high-efficiency facilities, and a strong focus on sustainability, despite short-term challenges in the market.
    • FY25 EBITDA guidance was set at $5 billion to $5.2 billion, slightly below consensus at the time.
    • From a risk perspective, the company remains exposed to potential demand fluctuations in the packaging sector, economic downtime from ongoing capacity closures, and macroeconomic uncertainties that could impact profitability, particularly in the short term.

Share Name and Position PANW US - Buy
(Continue to hold)
DECK US - Buy
(Continue to hold)
CTAS US - Buy
(Continue to hold)
Entry 173.55 109.15 205.84
Current 188.69 117.07 213.31
Movement +8.7% +7.3% +3.6%
A recent trough in price continues to attract attention. Testing its 200-day SMA. Fading downside price momentum remains supportive.

Our profit target remains at $228 with a trailing stop-loss at $152. Exit the trade around 25 June 2025.
A trough per the Elliott wave theory remains of interest. Remains below its 200-day simple SMA. Fading downside price momentum reinforces a bullish trade thesis.

Our profit target is maintained at $144, with a trailing stop-loss is established at the $102. Exit the trade around 24 June 2025.
A bullish pennant pattern continues to attract attention. Remains just above its 200-day simple moving average. The start of upside price momentum is supportive.

Our profit target is maintained at $241, with a trailing stop-loss is established at the $193.50. Exit the trade around 25 June 2025.

FNB Stockbroking and Portfolio Management (Pty) Ltd, a subsidiary of FirstRand Bank Limited, an authorised Financial Services Provider and authorised user of the JSE limited (Reg no: 1996/011732/07). This Publication note is issued by FNB Stockbroking and Portfolio Management (Pty) Ltd for the information of clients only and should not be produced in whole or part without prior permission. Although FNB Stockbroking and Portfolio Management (Pty) Ltd is an Authorised Financial Services Provider, any opinions and/or analysis contained in this Publication are for informational purposes only and should not be considered advice, including but not limited to financial, legal or tax advice, or a recommendation to invest in any security or to adopt any investment strategy. The information contained herein has been obtained from sources/persons which we believe to be reliable but is not guaranteed for correctness, completeness or otherwise and we do not assume liability for loss arising from errors in the information or that may be suffered from using or relying on the information contained herein irrespective of whether there has been any negligence by us, our affiliates or any other employees of us, and whether such losses be direct or consequential. As market and economic conditions are subject to rapid change, any comments, opinions, and analysis is rendered as of the date of publishing and may change without notice. Such changes may have a material impact on the outcome of any investment. Securities involve a degree of risk and are volatile instruments. Past performance is not indicative of future performances. Securities or financial instruments mentioned in the Publication note may not be suitable for all investors and FNB Stockbroking and Portfolio Management (Pty) Ltd has bares no responsibility whatsoever arising from or as a consequence hereof. The material is not intended as a complete analysis of every material fact regarding any share, instrument, sector, region, market, country, investment, or strategy. The recipient of this Publication must make their own investment decision and is advised to contact his relationship manager for a personal financial analysis prior to making any investment decisions. Copyright 2018 by FNB Stockbroking and Portfolio Management (Pty) Ltd.

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