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Trade Ideas

Local Trade Idea: Dis-Chem Pharmacies (DCP) - BUY

 

Peet Serfontein & Motheo Tlhagale

We initiate a long position. Our upside target is set at R42.00. We recommend a stop-loss at R34.50.

Dis-Chem is one of the leading pharmaceutical and consumer wellness groups in South Africa. The company takes a 'Pharmacy First' approach with the main aim of serving the primary pharmaceutical needs of individuals. Other products on offer include personal and beauty products, health, nutrition and baby care products, as well as confectionery, dry grocery, household and other ancillary goods. The group utilises its wholesale business to service third parties and Dis-Chem retail pharmacies through its CJ distribution business.

Technically, the price is in a developing ascending triangle pattern, which makes the share an interesting candidate for a long position (see the black trendlines on the main chart). The pattern of rising support beneath flat resistance signals growing buying pressure and potential for a breakout, a view strengthened by the AI model's projected upside trend (see the insert).

The Wyckoff accumulation phase supports a constructive outlook. This phase is typically characterised by higher lows, stabilising price action, and the absorption of supply by stronger market participants. As this process unfolds, the likelihood of a breakout increases, particularly if resistance levels are cleared with supporting volume, signalling a transition into the markup phase where stronger and more sustained upside momentum can develop.

The price is trading above its 200-day simple moving average (SMA) at R34.67, which signals a bullish trend, with the level acting as strong support and reinforcing positive momentum.

Muted downside momentum in the Moving Average Convergence Divergence (MACD) histogram supports the trade idea by indicating that selling pressure is easing and bearish control is weakening.

Share Information
Share Code DCP
Industry Consumer Staples Distribution
Market Capital (ZAR) 31.66 billion
One Year Total Return 15.09%
Return Year-to-Date 5.17%
Current Price (ZAR) 36.81
52 Week High (ZAR) 39.00
52 Week Low (ZAR) 30.20
Financial Year End February
While the share price is up 5.2% year-to-date, the stock could still see further near-term upside given the bullish bias seen across several technical indicators.

Consensus Expectations (Bloomberg)
FY25 FY26E FY27E FY28E
Headline Earnings per Share (ZAR) 1.37 1.42 1.68 1.98
Growth (%) 3.42 17.95 18.02
Dividend Per Share (ZAR) 0.55 0.57 0.68 0.77
Growth (%) 3.83 18.77 13.59
Forward PE (times) 25.90 21.96 18.61
Forward Dividend Yield (%) 1.55 1.84 2.09
Consensus expectations point to modest near-term growth followed by stronger earnings acceleration, with steadily rising dividends and improving valuation over time.

Buy/Sell Rationale:

Technical Analysis:

    • The Three Outside Up pattern is a moderately reliable bullish reversal signal that highlights a shift from selling pressure to strengthening buying momentum. Recent occurrences point to improving sentiment and renewed demand, supporting the potential for further upside as long as key support levels remain intact.
    • The sideways trend in the On-balance volume (OBV) indicator supports a bullish bias by indicating that selling pressure has stabilised, suggesting a balance between buyers and sellers and the potential for underlying accumulation ahead of a possible upward move.
    • Our recommended entry range for this trade is between R36.20 to R37.30 - a drop below this range would indicate a structural change in the trend, giving reason to negate the idea.
    • Our target price is R42.00, representing upside potential of ~13.1% from current levels.
    • Our proposed time to exit is towards early August 2026, though investors can adjust for either a longer or shorter time horizon, depending on price behaviour.
    • A drop below R34.50 (downside of ~6.1% from current levels) would imply weakening technicals. As such, a stop-loss is recommended at this level.
    • We expect moderate volatility going forward and suggest a medium capital at-risk allocation to this trade.

Fundamental view:

    • We are positive on the health and beauty retail space in the South African context. Within this area, the company is the market leader in Dispensary, Vitamins and Supplements, and Healthcare and Nutrition. Other products on offer include personal and beauty products, health, nutrition, and baby care products, as well as confectionery, dry grocery, household and other ancillary goods.
    • Private label accounts for a big portion of sales, with the possibility of increasing over time and these products tend to carry higher margins.
    • Dis-Chem's franchise model, The Local Choice (TLC), is an interesting differentiator for the business and is growing quickly. This is driving supply-chain volumes, and perhaps margins, in CJ distribution.
    • Dis Chem recently released a strong trading update for 24W26, with group revenue rising 10.1% y/y, driven by solid retail and wholesale growth and the successful launch of its Better Rewards programme. Retail revenue increased by 9.5%, supported by volume growth, higher customer engagement, and a surge in new shoppers, while wholesale revenue rose 15.7%. The loyalty programme has been a key driver, boosting pharmacy and participating brand sales, enhancing market share, and strengthening customer partnerships, including its collaboration with Capitec.
    • Looking ahead, management's focus remains on scaling the Better Rewards programme through increased penetration and identifying new funding channels across the ecosystem to further enhance the customer value proposition. Dischem's ambitions extend beyond internally focussed growth, with the TLC franchise network demonstrating considerable momentum and the strategic partnership model with brands such as Capitec providing a blueprint for further ecosystem expansion.
    • Risks to our fundamental view include persistent macroeconomic pressure and bumpy store-rollouts (revenue growth could be lower compared to current market assumptions). Cannibalisation and persistent competition are also key risks.

Share Name and Position SSW SA - Buy
(Continue to hold)
BTI SA - Buy
(Continue to hold)
GLD SA - Buy
(Continue to hold)
OMU SA - Buy
(Continue to hold)
Entry 53.67 976.99 727.25 13.85
Current Price 50.89 1 080.00 700.26 12.79
Movement -5.2% +10.5% -3.7% -7.7%
Comment The price action within a developing broadening-top pattern remains noteworthy as the share continues testing its 200-day SMA. Fading downside momentum supports the trade idea.

We maintain our profit target at R76.00 with a trailing stop-loss at R46.80.
Price action within a developing bullish pennant remains constructive, with the share holding just above its 200-day SMA. Improving upside momentum supports the trade idea.

We maintain our profit target at R1 202.00, with a trailing stop-loss at R1 029.00.
The favourable AI forecast and Elliott Wave Theory alignment, indicating the potential onset of wave 5, remain of interest. The share continues trading above its 200-day SMA, although downside momentum remains a concern.

We maintain our profit target at R850.00, with a trailing stop-loss at R677.00.
The potential onset of wave 5 from the Elliott Wave Theory remains of interest. The share has dipped below its 200-day SMA with sudden downside momentum being a concern.

We maintain our profit target at R16.30, with a trailing stop-loss at R12.90.
Time to exit 20 July 2026 4 November 2026 17 August 2026 29 June 2026

Share Name and Position REM SA - Close the position
(Time exit)
Entry 181.66
Current Price 187.00
Movement +2.9%
Comment The share reached the predefined time-based exit, resulting in the position being closed in line with the trade strategy.
Time to exit 18 May 2026

FNB Stockbroking and Portfolio Management (Pty) Ltd, a subsidiary of FirstRand Bank Limited, an authorised Financial Services Provider and authorised user of the JSE limited (Reg no: 1996/011732/07). This Publication note is issued by FNB Stockbroking and Portfolio Management (Pty) Ltd for the information of clients only and should not be produced in whole or part without prior permission. Although FNB Stockbroking and Portfolio Management (Pty) Ltd is an Authorised Financial Services Provider, any opinions and/or analysis contained in this Publication are for informational purposes only and should not be considered advice, including but not limited to financial, legal or tax advice, or a recommendation to invest in any security or to adopt any investment strategy. The information contained herein has been obtained from sources/persons which we believe to be reliable but is not guaranteed for correctness, completeness or otherwise and we do not assume liability for loss arising from errors in the information or that may be suffered from using or relying on the information contained herein irrespective of whether there has been any negligence by us, our affiliates or any other employees of us, and whether such losses be direct or consequential. As market and economic conditions are subject to rapid change, any comments, opinions, and analysis is rendered as of the date of publishing and may change without notice. Such changes may have a material impact on the outcome of any investment. Securities involve a degree of risk and are volatile instruments. Past performance is not indicative of future performances. Securities or financial instruments mentioned in the Publication note may not be suitable for all investors and FNB Stockbroking and Portfolio Management (Pty) Ltd has bares no responsibility whatsoever arising from or as a consequence hereof. The material is not intended as a complete analysis of every material fact regarding any share, instrument, sector, region, market, country, investment, or strategy. The recipient of this Publication must make their own investment decision and is advised to contact his relationship manager for a personal financial analysis prior to making any investment decisions. Copyright 2018 by FNB Stockbroking and Portfolio Management (Pty) Ltd.

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