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Trade Ideas

Global Trade Idea: Meta (META) - BUY

 

By Peet Serfontein & Zimele Mbanjwa

Meta (formerly Facebook) is the world's largest social-networking app provider with a universe of major platforms: Facebook, Instagram, Messenger, Threads, and WhatsApp, which allows people from all over the world to connect and share text and digital media with each other.

The company boasts over 3 billion monthly users and serves more than 12 million advertisers across its family of apps. In addition, the company operates technology and services in the field of virtual/augmented reality.

Meta generates most of its revenue from selling advertising placements on its platforms.

From a technical point of view, the stock presents a speculative buying opportunity. The price is in an accumulation phase. Prices tend to move within a narrow range during this phase, reflecting a balance between supply and demand. This consolidation period is crucial as it sets the stage for future upward movement. High trading volumes may indicate that institutional investors are entering the market, gradually accumulating large positions.

The stock is trading above its 200-day simple moving average of ~$390.10.

Muted downside momentum, according to the MACD indicator, as well as sharp upwards movement of the on-balance volume indicator, supports our bullish view.

This stock can also be accessed by JSE traders via the FNB ETNs (FAETNC; FAETNQ).

Share Information

Share Code META US
Industry Media & Entertainment
Market Capital (USD) 1203.37 billion
One Year Total Return 80.89%
Return Year-to-Date 34.16%
Current Price (USD) 474.36
52 Week High (USD) 531.49
52 Week Low (USD) 258.45
Financial Year End December
The stock price has performed well over a one-year period, as well as year to date. Current technical indicators support more upside momentum.

Consensus expectations

(Bloomberg)

FY23 FY24E FY25E FY26E
Headline Earnings per Share (USD) 14.87 21.03 24.13 27.18
Growth (%) 41.40 14.77 12.64
Dividend Per Share (USD) 0.00 1.90 2.06 2.28
Growth (%) - 8.32 10.93
Forward PE (times) 22.56 19.66 17.45
Forward Dividend Yield (%) 0.40 0.43 0.48
Earnings growth is expected to be robust this year, with some moderation in the medium term.

Rationale:

Technical Analysis:

  • On the second chart, we show occurrences of the Relative Strength Index (RSI) bullish divergence signals, denoted by a reading of one. A bullish divergence occurs when the price is making lower lows, but the RSI is making higher lows. This indicates that the selling pressure is waning and buying momentum is starting to build. This shift can signal that the bearish trend is losing strength and a bullish reversal is imminent.
  • Our recommended entry range is between $465 and $495 - a drop below this level would indicate a structural change in the trend, giving reason to negate the idea.
  • Our target price is $555, representing upside of ~17% from current levels.
  • Forward calculations of the RSI suggest that the stock will be in overbought territory at ~$590, making our profit target realistic.
  • Our proposed time to exit is mid-September 2024, though investors can adjust for either a longer or shorter time horizon, depending on price behaviour.
  • A drop below $450 (downside of ~5.1% from current levels) would imply weakening technicals. As such, a stop-loss is recommended at this level.
  • We expect moderate volatility going forward and suggest a medium capital-at-risk allocation for this trade. Increase portfolio exposure for a break above $495.

Long-term fundamental view:

  • The group reports financial results for two segments:
  • Family of Apps (FoA): This segment accounts for ~99% of revenue and includes the familiar Facebook, Instagram, Messenger, Threads, and WhatsApp. Revenue is generated through ad sales across these platforms. Most of investment spend is directed toward developing FoA platforms. In 2023, 80% of total costs and expenses were recognised in FoA.
  • Reality Labs (RL): This segment includes augmented, mixed, and virtual reality (VR) related consumer hardware, software, and content. Product offerings in VR include Meta Quest devices, and software and content available through the Meta Quest Store, which enable a range of social experiences.
  • The group's near-term focus is on six key investment areas: AI, the metaverse, its discovery engine, monetisation of products and services, regulatory readiness, and enhancing developer efficiency to build, iterate, and optimise products quickly.
  • Coming off a strong end to FY23, Meta delivered a robust 1Q24 with all key financial metrics surpassing expectations. Growth in the top line (+27% to $36.5 billion) was underpinned by healthy ad impressions (+20%) as demand for marketing space across the major social-networking platforms remained strong. This was complemented by a decent increase in average pricing per ad (+6%). Operating costs were well controlled (supported by a 10% reduction in headcount and a 16% reduction in sales and marketing expenditure), resulting in a significant improvement in the margin and ultimately, strong bottom-line growth.
  • Based on guidance, the near-to-medium-term outlook for the group is encouraging. Cost guidance was, however, revised upwards over FY24 (at the mid-point) mainly on account of higher infrastructure-related investment into the company's AI offerings (these outlays are also expected to remain elevated during FY25) and legal costs.
  • Downside risks for the company include data privacy issues, and enhanced regulatory oversight that may create some growth constraints. Management has emphasised the focus on AI functionality as well as the loss-making Metaverse business, which remains a heavy drain on cash resources, and carries with it risk as more competitive products and offerings come into play. Bloomberg also notes that ad pricing may stay pressured in North America on soft small- and medium-business spending and possible pullback from large Chinese advertisers like Temu and Shein following Congressional approval of a potential TikTok ban.

Share Name and position ABBV - Stop Loss (Close the position) PNW US - Buy (Continue to hold) MO - Buy (Continue to hold)
Entry 164.35 73.02 43.54
Current 157.06 75.73 45.15
Movement -4.4% 3.7% 3.7%
Stock price technicals have deteriorated severely, leading to a breach of our stop-loss limit. A developing symmetrical triangle remains of interest. The stock is testing its 200-day moving average. Upside price momentum has halted, which is a concern.

Our profit target is $81, with a trailing stop-loss of $72.60. Exit the trade by 5 July 2024.
The formation of a falling wedge pattern is attractive. The stock remains above its 200-day moving average. Upside price momentum has halted, which is a concern.

Our profit target is $48, with a trailing stop-loss of $43.50. Exit the position around 19 July 2024.

Share Name and position FRAS - Buy (Continue to hold) AUTO - Buy (Continue to hold) PEP - Buy (Continue to hold)
Entry 799.5 724.50 171.44
Current 825 730.60 171.15
Movement 3.2% 0.8% -0.2%
The development of a symmetrical triangle pattern in an uptrend remains of interest. The stock is testing its 200-day moving average. Upside momentum, though muted, is supportive.

Our profit target is $897, with a trailing stop-loss of $786. Exit the trade by 21 June 2024.
The formation of an inclining channel pattern remains of interest. The stock is trading above its 200-day moving, which is encouraging. Muted downside momentum is supportive.

Our profit target is £800, with a trailing stop-loss of £699. Exit the trade by 5 July 2024.
A price above key support remains of interest. The price remains above its 200-day moving, which is encouraging. Upside price momentum remains halted, which is a concern.

Our profit target is $190, with a trailing stop-loss of $165. Exit the trade by 26 June 2024.

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