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Trade Ideas

Local Trade Idea: The Foschini Group (TFG) - BUY

 

Peet Serfontein & Jalpa Bhoolia.

The Foschini Group is an investment holding company with a core business focus in retail and financial services. The group comprises several brands trading throughout southern Africa offering a prominent lifestyle range of household name brands including Foschini, @Home, Sterns, Totalsports, Sportscene and Jet, among others. The group also owns Phase Eight and Whistles in the UK, and RAG in Australia.

Fundamentally, the company is the market leader locally in 'Quick Response' and has the design and manufacturing capability to lead the market from a stock perspective. Geographic, product, and diversification across target markets adds a defensive component to the business. This company, along with its discretionary retail peers, could benefit from easier consumer conditions near term.

Technically, a share that appears to be in the markup phase makes for a good investment opportunity (see the insert on the main chart as well as the notation on the price action).

The Wyckoff Price Cycle consists of four main phases. The Accumulation phase occurs after the share has experienced a downtrend, whereby the price moves sideways and there is typically little buying interest. The Markup phase follows next, in which the price rises as demand increases. The share sustains its upward momentum, breaking out of the trading range. The share continues to make higher highs and higher lows, indicating a strong uptrend. The Distribution phase follows this - the price once again trades sideways, albeit at a higher level than in the Accumulation phase. Lastly, the Markdown phase occurs when the price falls as supply outweighs demand, triggering a downtrend.

We suggest a medium capital at-risk allocation to this trade. Increase exposure for a break above R116.

Share Information

Share Code TFG
Industry Consumer Discretionary
Market Capital (ZAR) 36.38 billion
One Year Total Return 8.06%
Return Year-to-Date 0.46%
Current Price (ZAR) 109.90
52 Week High (ZAR) 119.13
52 Week Low (ZAR) 81.00
Financial Year End March
The share remains above its 200-day simple moving average of ~R102.40. Expect moderate volatility in the share price.

Consensus expectations

(Bloomberg)

FY23 FY24E FY25E FY26E
Headline Earnings per Share (ZAR) 9.60 8.99 10.32 11.89
Growth (%) -6.43 14.85 15.18
Dividend Per Share (ZAR) 3.20 3.23 3.97 4.92
Growth (%) 1.06 22.88 23.75
Forward PE (times) 12.23 10.65 9.25
Forward Dividend Yield (%) 2.94 3.62 4.47
Earnings could face some pressure in FY24 (to 31 March), before rebounding quite strongly in FY25.

Buy/Sell Rationale

Technical Analysis:

  • The second chart shows the monthly performance of the share since 2000. The chart offers strategic insight, particularly in identifying seasonal strength. For example, if February historically underperforms, it might be considered an ideal time to buy into the stock. Conversely, July's strong performance might be an opportune time for investors to consider exiting their positions to capitalise on seasonal strength.
  • The recent sideways trajectory of the on-balance volume (OBV) indicator indicates that money is flowing into the share.
  • Upside price momentum according the MACD (Moving Average Convergence Divergence) histogram supports the trade idea.
  • According to the RSI (Relative Strength Index), the stock will be overbought at ~R137.00, which classifies our profit target of R132.00 as realistic.
  • Our entry range is between R108 and R116 - a drop below this level may indicate a structural change in the trend, giving reason to negate the trade idea.
  • Our target price is R132, representing an upside of ~18.2% from current levels.
  • Our proposed time to exit is mid-July 2024. Keep the option open to close the trade sooner if the price reaches our profit target in a shorter time.
  • A drop below R104 (~6.8% below current levels) is a concern for downside potential. As such, a stop-loss is recommended at this level.

Fundamental view:

  • The company released a relatively good 3Q24 trading update in January this year. The group recorded growth in almost all categories. The top-line is tracking well ahead of full-year consensus, although the rate of growth slowed in the quarter.
  • TFG Africa showed decent growth off a high base as well as softer Black Friday sales due to the implementation of stage six load-shedding. Online turnover seems to be picking up momentum, which is a positive. The recovery in the gross margin is likely to be supportive of the bottom-line. Successfully managing the inventory build-up was another highlight. TFG London and TFG Australia continued to struggle but we note that there are substantial base effects at play.
  • Like other retail peers, the group expects the trading environment to remain challenging, citing load-shedding, port challenges (although TFG has a high component of local manufacturing relative to peers) and high interest rates as key detractors.
  • On the plus side, the top-line for 4Q24 is expected to show better growth compared to previous period, which was heavily impacted by load-shedding. This could mean that sales and earnings could surprise to the upside this financial year.
  • Into FY25, we anticipate the consumer environment to improve due to lower inflation and lower interest rates. This, together with expected rand strength, could be a catalyst for discretionary retailers.
  • Risks to our fundamental view include intensifying competition, exposure to the credit cycle (larger compared to peers), as well as a prolonged low consumer confidence environment which could curb further sales growth, increasing the likelihood for higher markdowns and lower margins. In addition, acquisitions in the UK and Australia exposes the company to currency risk and other country-specific issues.

Share Name and position MTN - Stop-loss
(Close the position)
CFR - Take profit
(Close the position)
RDF - BUY
(Continue to hold)
Entry 102.08 2 566.25 3.78
Current 93.23 2 897.11 4.10
Movement -8.7% 12.5% 8.5%
A stop-loss was triggered, and we closed the position. The prevailing bearish trend is significant. We have taken early profit on the share and will consider re-entering the trade at a later stage. A strategic investment opportunity. Continues to stay above its 200-day simple moving average.

Our take profit target remains at R4.50 with a trailing stop-loss level at R3.85. Exit the trade on 4 March 2024.

Share Name and position MRP - BUY
(Continue to hold)
APN - BUY
(Continue to hold)
BTI - BUY
(Continue to hold)
Entry 157.50 182.66 562.87
Current 167.00 190.40 582.24
Movement 6.0% 4.2% 3.4%
A price coinciding with a trough in the business cycle remains of interest. Upside price momentum is a positive. Trading above its 200-day simple moving average.

Our take profit target remains at R213 with a trailing stop-loss level at R144. Exit the trade on 17 April 2024.
A developing symmetrical triangle pattern remains of interest. Trades above its 200-day simple moving average. Downside price momentum is concerning.

Our profit target is R222, with a trailing stop-loss at R166.30. Exit the trade on 27 December 2024.
A price that is testing the lower range of an inclining channel pattern remains of interest. Upside price momentum is supportive. However, remains below its 200-day simple moving average.

Our take profit target remains at R645 with a trailing stop-loss level at R559. Exit the trade on 22 April 2024.

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