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British American Tobacco (BTI)

 

British American Tobacco is one of the world's leading tobacco groups with its brands sold in more than 180 markets worldwide. The company has over 200 brands in its portfolio, including Dunhill, Kent, and Lucky Strike. BTI makes the cigarette chosen by one in eight of the world's one billion adult smokers. The company holds robust market positions in each of its operating regions and enjoys leadership in more than 50 markets.

BTI is regarded as a defensive play with strong brands and pricing power. The business also remains committed to paying an attractive dividend, which shows confidence in the outlook and business model.

Technically, the share is trading within the second phase (also known as a momentum frenzy) of a two-phased bullish trend (see the first chart). In this phase, broader market activity of the share increases, with algorithmic and retail trading picking up. This phase is usually accompanied by high volatility and significant trading volumes, with the price often driven by news events, retail buying, and sector rotation

The share is trading below its 200-day simple moving average (SMA) of ~R630 and is approaching this critical resistance level. A break above this level will confirm the bullish trend and signal a further move toward the upside.

Upside price momentum according to the MACD indicator, the formation of a trough on the Coppock Curve, as well as sidewards movement of the On-Balance Volume indicator, support our bullish stance.

Share Information

Share code BTI
Industry Food, Beverage & Tobacco
Market Capital (USD) 1.38 trillion
One year total return -5.07%
Return year-to-date -4.36%
Current price (USD) 618.27
52 Week high (USD) 744.44
52 Week low (USD) 590.65
Financial year end December
Closing paragraph The share is trading just above its 52-week lows with various technical indicators pointing toward a further recovery in the price. Expect moderate-to-high volatility going forward.

Consensus Expectations (Bloomberg)

FY22 FY23E FY24E FY25E
Headline Earnings per Share (USD) 74.92 90.18 93.99 101.18
Growth (%) 20.37 4.22 7.65
Dividend Per Share (USD) 46.58 57.61 60.14 64.29
Growth (%) 23.68 4.39 6.90
Forward PE (times) 6.77 6.35 6.21
Forward Dividend Yield (%) 9.45 10.03 10.23
Closing paragraph The market expects earnings growth to be strong over FY23 and to stabilise over the medium term.

Buy/Sell Rationale

Technical Analysis:

  • On the second chart, we see the Relative Strength Index (RSI) bullish divergence signals, denoted by a reading of 1. These signals occur when there is a disconnect between the share price (which is trending lower) and the RSI (which is trending higher), implying the bearish trend is losing strength and that there is strong potential for a reversal to the upside.
  • Our entry range is between R607 and R630 - a drop below this level may indicate a structural change in the trend, giving reason to negate the trade idea.
  • Our target price is R678, representing upside of ~10% from current levels.
  • Forward calculations of the RSI suggest that the stock will be in overbought territory at R870, making our profit target realistic.
  • Our proposed time to exit is mid-December 2023, though investors can adjust for either a longer or shorter time horizon, depending on price behaviour.
  • A drop below R595 (~4% below current levels) would imply weakening technicals. As such, a stop-loss is recommended at this level.
  • We suggest a low capital at-risk allocation for this trade. Increase portfolio exposure for a break above R630.

Fundamental view:

  • British American Tobacco is regarded as a defensive play with strong brands and pricing power. The company has also pivoted towards reduced-risk tobacco/nicotine delivery products - such as vapour, heated tobacco, snuff, and moist snuff - which has grown to almost a third of sales.
  • Strong geographic and brand diversity is a key strength, with the portfolio containing premium, mid-priced, and value for money offerings. The group also owns Reynolds American, which is the second-largest cigarette producer in the US.
  • The company delivered a robust performance in 1H23, with growth in revenue and earnings coming in at 4.4% and 8.5%, respectively. This exceeded market expectations as the New Category division (which includes Vapour, THP, and Modern Oral products) made strong progress, despite a challenging trading environment. Further deleveraging of the balance sheet is proceeding as planned, and this remains supportive of growth overall.
  • The strategic shift towards new category products from a sole focus on traditional combustible tobacco continues to progress well. Significant investments into New Categories remains supported by the rapid adoption of these products, with the group remaining on track to meet revenue and profitability targets.
  • Management recently confirmed the sale of BTI's Russian and Belarusian businesses which jointly accounted for ~2.7% of total revenue. While this will slightly impact growth going forward, the group now faces less geopolitical risk in this regard.
  • Risks to our fundamental view include a sharp deterioration in industry volumes, price competition in key markets, prolonged weak macroeconomic conditions, and forex depreciation within emerging markets.
  • Sector-specific risks also include regulation and excise tax increases, as well as the risk of price wars, which could lead to margin squeeze.

Share Name and position QLT - BUY
(Continue to hold)
INL - BUY
(Continue to hold)
LHC - BUY
(Continue to hold)
Entry 18.95 105.00 20.53
Current 20.96 110.36 20.79
Movement 10.6% 5.1%
Summary text The share remains above its 200-day simple moving average and continues to form a base. Upside momentum in the price supports the trade.

Our profit target is R22.50, with a trailing stop-loss at R19.40. Exit the trade around 30 October 2023.
Based on the RRG analysis, the share remains attractively priced (particularly due to its ability to stay above the 200-day simple moving average). Upside momentum remains supportive.

Our profit target is R121, with a trailing stop-loss at R104. Exit the trade around 30 October 2023
The price appears to be in the upper range of a declining channel pattern, and this remains of interest. The share remains above its 200-day simple moving average. Upside momentum has halted, however, and this is a concern.

Our profit target is R27, with a trailing stop-loss at R18. Exit the trade around 6 November 2023.

Share Name and position ANH - BUY
(Continue to hold)
STXRES - BUY
(Continue to hold)
DCP - BUY
(Continue to hold)
Entry 1 061.66 59.63 24.12
Current 1 074.23 57.57 23.25
Movement 1.2% -3.5% -3.6%
Summary text The price action seems to be forming a base. The share continues to test the 200-day simple moving average. Fading downside momentum is supportive of the trade.

Our profit target is R1 174, with a trailing stop-loss at R1 026. Exit the trade around 13 November 2023.
The ETF is trading above major support levels and remains within an accumulation phase. Trading continues below the 200-day simple moving average, and we maintain a counter-trend strategy. Fading downside momentum is supportive.

Our profit target is R69, with a trailing stop-loss at R56. Exit the trade around 8 January 2024.
The share continues to display signs of a bullish divergence. The share remains below its 200-day simple moving average, and we maintain a counter-trend strategy. The price action also seems to be building a base.

Our profit target is R29, with a trailing stop-loss at R22. Close the position around 29 December 2023.

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