Equity Insights
Brunello Cucinelli - Barely a whisper at the top of the taste hierarchy
Brunello Cucinelli was founded in 1978 by its namesake in Perugia, Italy. The business was initially focussed on utilising Italian craftmanship to manually produce coloured cashmere sweaters for women - a novel idea at the time. In 1985, Cucinelli acquired a 14th-century castle in Solomeo, Italy, a small Umbrian hamlet, and restored it, turning the village into the company's permanent headquarters and a "Hamlet of Cashmere and Harmony".
25 March 2026