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Trade Ideas

Global Trade Idea: Adobe Inc. (ADBE US, JSE: ADETNC, ADETNQ) - BUY

 

By Peet Serfontein & Zimele Mbanjwa

We initiate a long position with a target price of $566 and a stop-loss of $463.

Diversified software company, Adobe Inc., develops, markets, and provides support for computer software products and technologies. The company offers a line of application software products, type products, and content for creating, distributing, and managing information - including popular platforms such as Photoshop, Acrobat Reader, and Adobe Creative Cloud.

The group has a global footprint, with the Americas being Adobe's largest market, representing about 60% of revenue. The EMEA (Europe, Middle East, and Africa) region generates around 25% of revenue, and the Asia-Pacific (APAC) region contributes some 15%.

Adobe's growth over the last few years can be attributed to its successful transition from a traditional software selling model to a subscription-based model. This shift has led to more stable recurring revenues, making Adobe a popular choice among investors looking for steady growth in the technology sector.

Technically, the stock is trading in the lower range of an upsloping inclining channel pattern, which makes it a strong candidate for a long investment position (see the black parallel trendlines). In an upward-sloping channel, the lower boundary acts as a support level. When the price hits this lower boundary and does not break through it, it indicates that there is buying interest at these levels. The continuation of the price remaining within the channel lines suggests that the overall bullish sentiment on the stock remains intact.

The stock is trading below its 200-day simple moving average (SMA) of ~$551.14, but recently crossed above its 200-week SMA. This might indicate that the stock was overly punished in the short term (in this case in response to results) relative to its long-term trends.

Fading downside momentum, according to the MACD indicator as well as sidewards movement of the on-balance volume indicator, is supportive of our bullish view.

This stock can also be accessed by JSE traders via the FNB ETNs (ADETNC; ADETNQ).

Share Information

Share Code ADBE
Industry Software & Services
Market Capital (USD) 220.54 billion
One Year Total Return 43.08%
Return Year-to-Date -17.49%
Current Price (USD) 492.27
52 Week High (USD) 638.25
52 Week Low (USD) 331.89
Financial Year End December
The stock made strong gains over the last 12 months but has been under some pressure so far this year. Various technical indicators suggest that a rebound could be imminent.

Consensus expectations

(Bloomberg)

FY23 FY24E FY25E FY26E
Headline Earnings per Share (USD) 16.07 18.02 20.33 23.14
Growth (%) 12.12 12.86 13.81
Dividend Per Share (USD)
Growth (%)
Forward PE (times) 27.32 24.21 21.27
Forward Dividend Yield (%)
Earnings are forecast to maintain a consistent low teens growth over the medium term.

Rationale

Technical Analysis:

  • The second chart shows occurrences of the Relative Strength Index (RSI) backcross signals, denoted by a reading of one. Typically, an RSI value below 30 suggests that a stock is in oversold territory. A "backcross" in this context refers to the RSI crossing back above the 30-level. This is often interpreted as a signal that downward momentum is waning, and the stock could start to reverse direction. This can be seen as the first sign that the selling pressure is decreasing, and buyers are starting to gain control, potentially leading to a price increase.
  • Our recommended entry range is between $478 and $507 - a drop below this level would indicate a structural change in the trend, giving reason to negate the idea.
  • Our target price is $566, representing upside of ~15% from current levels.
  • Forward calculations of the RSI suggest that the stock will be in overbought territory at ~$850.00, making our profit target realistic.
  • Our proposed time to exit is mid-July 2024, though investors can adjust for either a longer or shorter time horizon, depending on price behaviour.
  • A drop below $463 (downside of ~5.9% from current levels) would imply weakening technicals. As such, a stop-loss is recommended at this level.
  • We expect moderate volatility going forward and hence suggest a medium capital at-risk allocation for this trade. Increase portfolio exposure for a break above $507.

Long-term fundamental view:

  • Adobe has three business segment classifications:
  • Digital Media (~75% of revenue), centred around Adobe Creative Cloud and Adobe Document Cloud, which includes Adobe Express, Adobe Firefly, Photoshop and other products, offering a variety of tools for creative professionals, communicators and other consumers.
  • Digital Experience (~25% of revenue) segment which provides an integrated platform and set of products, services and solutions through Adobe Experience Cloud that enables businesses to create, manage, execute, measure, monetise, and optimise customer experiences.
  • Publishing and Advertising segment which houses legacy products and services.
  • Approximately 95% of revenue is generated from subscriptions, and the balance from products and services.
  • The generative AI demand boom has been supportive of Adobe's continued growth and its potential for revenue acceleration in 2024. Creative Cloud product suite is the group's biggest offering with the biggest focus on generative AI. Creative Cloud sales growth has been 14% annually for the past two years and currently has an annual recurring revenue (ARR) of around $13 billion, which is only about 14% of the $91 billion addressable market the company expects by 2027.
  • For 1Q24, the most recent filing, key metrics exceeded targets and analyst expectations. The group produced impressive top-line growth and profitability amid strong demand across its suite of offerings. Notable is the accelerated increase in Remaining Performance Obligations (RPO) to record levels as customers continued to make multi-year commitments to Adobe. This, accompanied by a robust increase in ARR, bodes well for the group's future income generation capabilities. Despite the strong result, the stock fell over 10% after the print due softer-than-expected revenue guidance at the time.
  • Downside risks include sluggish projects, weak economic conditions, and cybersecurity risks that could adversely affect capital markets and impact asset quality metrics. A broader tech-slowdown could also weigh on the group's ability to increase and maintain market share.

Share Name and position KHC - Stop Loss (Close the Position) MS - Buy (Continue to hold) PNW - Buy (Continue to hold)
Entry 37.16 89.14 73.02
Current 35.74 95.79 76.41
Movement -3.8% 7.5% 4.6%
The stock has reached our stop-loss level and we exited the trade. The development of a falling wedge pattern in an uptrend is encouraging. The stock is above the 200-day simple moving average. Upside price momentum is supportive.

Our profit target is $101, with a stop-loss of $84. Exit the position around 14 August 2024.
A developing symmetrical triangle remains of interest. The stock is testing its 200-day moving average, and we maintain our counter trend strategy. Upside momentum is supportive.

Our profit target is $81, with a trailing stop-loss of $73.30. Exit the trade by 5 July 2024.

Share Name and position VWO - Buy (Continue to hold) PEP - Buy (Continue to hold) FRS - Buy (Continue to hold)
Entry 41.57 171.44 799.5
Current 43.24 178.02 816
Movement 4.0% 3.8% 2.1%
A developing symmetrical triangle remains of interest. The ETF is above the 200-day simple moving average. Upside momentum has regained strength which is encouraging.

Our profit target is $48, with a trailing stop-loss of $42.20. Exit the position around 14 June 2024.
Price action above key support remains of interest. The stock crossed above its 200-day moving average, which is encouraging. Upside momentum is supportive.

Our profit target is $190, with a trailing stop-loss of $172.80. Exit the trade by 26 June 2024.
A developing symmetrical triangle in an uptrend remains of interest. The stock is testing its 200-day moving average, and we maintain our counter trend strategy. Fading downside momentum is supportive.

Our profit target is £897, with a trailing stop-loss of £777. Exit the trade by 21 June 2024.