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For My Business

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Help inspires greatness


FNB Sponsorships

FNB's underlying sponsorship philosophy is to provide a platform to
tell the brand story and promise of help, and engage with FNB
stakeholders to demonstrate the commitment to the communities we
serve, and help improve their lives.

Portfolio


Our sponsorship approach is focused on sustainable, nation-building projects that benefit the communities we operate in, under the overarching theme of grassroots to greatness.

Commercial sponsorships


If you are interested in applying for an FNB
sponsorship, we have a criterion for you to
consider.

Non-profit or community activities


As you plan your next fundraising campaign,
consider us to sponsor one of your
fundraising or community activity events.


Commercial sponsorships



Comercial sponsorships should:



  • Enhance brand awareness
  • Highlight products and services to relevant target audiences
  • Provide opportunities for corporate hospitality or other marketing exploitation
  • Enhance FNB's reputation
  • Motivate staff


How we evaluate comercial sponsorship:



  • Whether the activity complements our brand values
  • The appropriateness of the target audience/s
  • The availability of sole sponsorship rights, or exclusivity within the financial services sector;
  • The availability of naming rights
  • The potential for benefits packages to include branding or signage, publicity, displays, advertising and access to
  • Opportunities available to strengthen customer relations and build business relationships
  • Opportunities to add value or benefits to customer and staff (e.g. through complimentary or discounted tickets)
  • The availability of research material or evaluation of the effectiveness of the sponsorship
  • The risk of controversy and / or the possibility of negative publicity


We attract a huge amount of sponsorship requests. In order to meet our sponsorship objectives, it is our policy not to sponsor the following categories:



  • Sponsorship of an individual/person
  • Political or religious associations
  • Properties that constitute gambling
  • Elements that could be considered discriminatory in any way


Non-profit or community activities



Non-profit or community activities should:



  • Bring a lasting benefit to the local community
  • Communicate and reinforce FNB's commitment to the community
  • Enhance FNB's reputation as a public-spirited organisation
  • Motivate staff through opportunities for direct involvement where possible


How we evaluate community activities:



  • The public reputation of the recipients of support (the organisation should have a positive public image)
  • The potential for the support to secure public awareness
  • Qualifications against the FNB's brand values
  • Allow for a long term involvement
  • FNB has specific focus areas mainly within education, hospice and community care in terms of support


We attract a huge amount of sponsorship requests. In order to meet our sponsorship objectives, it is our policy not to sponsor the following categories:



  • Sponsorship of an individual/person
  • Political or religious associations
  • Properties that constitute gambling
  • Elements that could be considered discriminatory in any way

Apply


If you would like to submit a request for
sponsorship, please submit the form below:

Apply now